We first got to know Fermín Rodríguez when he invited us to tour his family olive groves in Priego de Córdoba.  He told us of how, as a child, he would hide in the hollows of the ancient olive trees at the foot of the rolling Vizcántar Hills. Clearly, this is his life and his passion. As a professional taster, and producer of Señorío de Vizcántar Extra Virgin Olive Oil, he introduced us to the complex world of true extra virgin olive oil. A few years ago he married a delightful Berber woman named Aixa and we enjoy visiting their little girl Sofía during our visits. Maybe she will join the olive oil business with her father some day!

	<a href="/food/olive_oil.html">See our artisan extra virgin olive oils ►</a>

Fermín Rodríguez - Olive Oil Taster

We enjoy walking along the waterfront of Puerto de Santa Maria and dropping in to visit our friends Juan Carlos Gutiérrez Colosía and his warm and delightful wife Carmen Pau who own a boutique sherry bodega located close to the pedestrian ferry to Cádiz. We always are greeted with extravagant warmth by the couple, and Carmen speaks flawless English. The winery is a work of love, a truly family enterprise. &nbsp;Their lovely daughter Carmencita might show you around their intimate wine cellar should your visits coincide.&nbsp; In addition to a cellar full of singular sherries, they also have an amazing selection of rich and pungent sherry vinegars, such as you have never tasted before. Their vinegars are the only ones we use at home, both in cooking and our vinaigrette- laced greens.Don’t miss a chance to meet them. The couple represents to us the very best of Spain. Just email our friend Carmen&nbsp;<a href="mailto:<a data-cke-saved-href=">.</a><a href="/oil-vinegar/vinegar">See our Colosia sherry vinegars ►</a>

Juan Carlos & Carmen - Bodega Gutiérrez Colosía Owners

At the top of a mountain in western Spain sits the magical medieval village of La Alberca, located in the heart of the Sierra de Francia National Park. It just so happens that this is the perfect place to dry and age jamón, and in 1956, Fermín Martín founded Jamones y Embutidos Fermín to produce artisan Ibérico hams and sausages.

Today Martín’s children, Santiago and Francisca, run the company following the same artisan, all natural methods as their father. With over 100 employees, Fermín is the lifeblood of this small village. In 2007, Fermín was the first Ibérico ham maker allowed in the U.S., and La Tienda was proud to sell their very first Jamón Ibérico in America.

	<a href="/fermin/">See our Fermín meats ►</a>

Santiago Martín - Jamones Fermín Owner

On the banks of the Ebro and Ega rivers, a few miles from La Rioja, you will find the finest farmland in Navarra. This is the ideal environment for growing some of Spain’s most iconic vegetables, like sweet piquillo peppers, meltingly tender white asparagus and delicate baby artichokes.

In 1960, José Salcedo Soria and Amalia Herce Herce began preparing these delicacies in the family home in San Adrián. Today their son, José Pedro Salcedo Herce, carries on the "obsession" for quality. We have worked with José and his nephew, Patxi Pastor Salcedo, for nearly twenty years, and we are always amazed by the exceptional quality of their products. What is their secret? They use only freshly harvested vegetables raised within a few miles of San Adrián, and everything is packed by hand with no preservatives. We have never tasted higher quality jarred vegetables in Spain, or anywhere else in the world!

	<a href="/el-navarrico/">See our El Navarrico vegetables ►</a>

José Salcedo - Vegetable Producer

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We're All About Familia - Our family-run company supports Spains's amazing artisans.

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Mild Palacios Chorizo from Spain

La Tienda's Jonathan Harris demonstrates serving Palacios Spanish chorizo

Serving Spanish Chorizo by Palacios Video

Serrano Ham Croquetas by La Croquetina

Churros Pastries by Peregrino - Toast and Serve

Video describing Peregrino, La Tienda's house brand

Peregrino Brand Foods Video

Artisan Cooking Chorizo Sausage by Peregrino

Sliced Serrano Ham by Peregrino, Nitrate Free - 6 oz

Serving Sliced Jamón Serrano Video

Señorío de Vizcántar Special Selection Extra Virgin Olive Oil

Jamón Serrano Boneless Center Piece by Peregrino (2 Pounds)

La Tienda's Jonathan Harris demonstrates
La Tienda's Jonathan Harris explains the difference between Jamón Serrano, Ibérico and Bellota

Gift Ideas for Father's Day

Delicious Paella Made Easy

It's Grilling Season

Share the Joy of Tapas

We're All About Familia

Gift Ideas for Father's Day

Delicious Paella Made Easy

It's Grilling Season

Share the Joy of Tapas

We're All About Familia

Best Sellers ►

Welcome to La Tienda!

Meet Our Artisans

Learn More About La Tienda

Try Our Best Paella

Get Free Paella Recipe eBook!

Try Our Best Paella

Get Free Paella Recipe eBook!