Our friend Pepe Ruíz provides our Calasparra paella rice, and we always enjoy visiting the tiny town of Calasparra to visit with him.&nbsp; The rice grown in fresh water, high in the mountains along the Mundo and Segura rivers.&nbsp; Why grow rice in the mountains?&nbsp; One story is that centuries ago malaria affected the low lands near Valencia, and as an accident of history, they blamed the disease on the location of the rice fields. When they moved the rice crop to the mountains of Calasparra, the mosquitoes were left behind.&nbsp; In the new climate the grains of rice took longer to mature, and so are able to absorb an amazing amount of rich broth – the secret of good paella!&nbsp; Calasparra rice is the only DOP protected rice growing region in Spain, and it is still artisan grown with no insecticides or herbicides.<a href="/food/rice-and-pasta">See our artisan paella rice ►</a>

Pepe Ruíz - Rice Farmer

Master artisan Augustín partners with his daughter Belén to continue the ceramic tradition, which stretches back to the medieval days of Moorish Toledo. They chose to locate their studio in El Puente del Arzobispo, a small town with abundant top quality clay, and a very strong artistic temperament. We find it a joy to work with Belén, a bright woman, who is adapting ancient traditions to the modern world.&nbsp; She is now able to produce hand-painted plates to make them dishwasher proof (not a problem in Moorish times!)<a href="/table/ceramics">See our artisan ceramics ►</a>

Belén de la Cal Hidalgo - Ceramic Artist

At the top of a mountain in western Spain sits the magical medieval village of La Alberca, located in the heart of the Sierra de Francia National Park. It just so happens that this is the perfect place to dry and age jamón, and in 1956, Fermín Martín founded Jamones y Embutidos Fermín to produce artisan Ibérico hams and sausages.

Today Martín’s children, Santiago and Francisca, run the company following the same artisan, all natural methods as their father. With over 100 employees, Fermín is the lifeblood of this small village. In 2007, Fermín was the first Ibérico ham maker allowed in the U.S., and La Tienda was proud to sell their very first Jamón Ibérico in America.

	<a href="/fermin/">See our Fermín meats ►</a>

Santiago Martín - Jamones Fermín Owner

Our friend Jaime Borrás is an enthusiastic owner of Catunambú, a coffee roasting company in Sevilla. He is an energetic man whom we first met in the nearby Parador in Carmona, where he regaled us with an immense amount of information about his favorite topic: coffee. A few days later, we met Jaime among piles of cloth and burlap bags of coffee beans in the warehouse of Catunambú, a famous old firm from Sevilla, founded in 1897. It was an amazing experience to stroll around the warehouse with Jaime - the aroma was unbelievable. We saw bags from up to 20 different countries, all ingredients in a bold yet smooth blend that is the signature flavor of Catunambú - the coffee of Andalucía!<a href="/food/pantry-staples/beverages">See our Spanish coffees ►</a>

Jaime Borrás - Coffee Roaster

A Treat for You - Free Rabitos Bonbons with $49 Orders - While Supplies Last! Use Promo Code: BONBON

New! Tender Spanish Lamb - Succulent, tender lamb–the perfect choice for spring dinners!

Delicious Paella Made Easy - Find all the ingredients and gear you need for a next-level paella.

It's Grilling Season - Cook out with the delicious flavors of Spain this spring!

We're All About Familia - Our family-run company supports Spains's amazing artisans.

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Cod and Caramelized Onion Croquetas by Senén (for Oven)

Mild Palacios Chorizo from Spain

La Tienda's Jonathan Harris demonstrates serving Palacios Spanish chorizo

Serving Spanish Chorizo by Palacios Video

Butifarra Sausage with Ibérico Pork

Grilling Sampler of Spanish Sausages (2.25 Pounds)

Sliced Serrano Ham by Peregrino, Nitrate Free - 6 oz

Serving Sliced Jamón Serrano Video

Señorío de Vizcántar Special Selection Extra Virgin Olive Oil

Barra Cantábrica - Extra Airy Bread

Video describing Peregrino, La Tienda's house brand

Peregrino Brand Foods Video

Hot Palacios Chorizo from Spain

Free Rabitos with $49 Orders! Promo Code: BONBON

Free Rabitos Bonbons with $49 Orders

New! Tender Spanish Lamb

Delicious Paella Made Easy

It's Grilling Season

We're All About Familia

Free Rabitos Bonbons with $49 Orders

New! Tender Spanish Lamb

Delicious Paella Made Easy

It's Grilling Season

We're All About Familia

Best Sellers ►

Welcome to La Tienda!

Meet Our Artisans

Learn More About La Tienda

Try Our Best Paella

Get Free Paella Recipe eBook!

Try Our Best Paella

Get Free Paella Recipe eBook!