After driving through the bountiful Vera valley dotted with fruit trees and modest farms, Tim and I were greeted heartily by two millers, José María Hernández and his son, Alvaro.&nbsp; I always appreciate the "down to earth" quality of people whose livelihood is tied to the soil.&nbsp; Soon Alvaro proudly showed us group pictures of the three generations who&nbsp; pioneered the production of pimentón de la vera, the famous smoked paprika of Spain.&nbsp; He identified&nbsp; each member of their family, one by one!&nbsp;Eva came down from Madrid especially to greet us.&nbsp; Speaking in flawless English she guided us through their warehouse, which was a virtual working museum of paprika mills dating back to the early twentieth century. The mills were engineering works of art and José María was particularly proud that La Dalia paprika was still&nbsp;produced using the original granite millstones.&nbsp; The unique properties of granite assure the amazing fineness of the rich red powder that came from the little smoked peppers the farmer brought from the field.&nbsp;<a href="/food/smoked_paprika.html">See our artisan smoked paprika ►</a>

José María Hernández - Paprika Miller

Master artisan Augustín partners with his daughter Belén to continue the ceramic tradition, which stretches back to the medieval days of Moorish Toledo. They chose to locate their studio in El Puente del Arzobispo, a small town with abundant top quality clay, and a very strong artistic temperament. We find it a joy to work with Belén, a bright woman, who is adapting ancient traditions to the modern world.&nbsp; She is now able to produce hand-painted plates to make them dishwasher proof (not a problem in Moorish times!)<a href="/table/ceramics">See our artisan ceramics ►</a>

Belén de la Cal Hidalgo - Ceramic Artist

At the top of a mountain in western Spain sits the magical medieval village of La Alberca, located in the heart of the Sierra de Francia National Park. It just so happens that this is the perfect place to dry and age jamón, and in 1956, Fermín Martín founded Jamones y Embutidos Fermín to produce artisan Ibérico hams and sausages.

Today Martín’s children, Santiago and Francisca, run the company following the same artisan, all natural methods as their father. With over 100 employees, Fermín is the lifeblood of this small village. In 2007, Fermín was the first Ibérico ham maker allowed in the U.S., and La Tienda was proud to sell their very first Jamón Ibérico in America.

	<a href="/fermin/">See our Fermín meats ►</a>

Santiago Martín - Jamones Fermín Owner

We've been seeking out a truly authentic Galician empanada for years, so we were excited to visit the artisan bakery called Ternura. Owners Javier and José Antonio run a renowned gourmet shop in A Coruña called La Tienda de Lino. Their handmade empanadas became famous across Galicia for their flaky crust and delicious fillings. So, the friends decided to open a small production bakery to offer a frozen version of their empanadas. They named it Ternura, which means ‘tender,' to represent hands-on artisan methods and the texture of their amazing empanadas. Once we tasted the empanadas, we had to share them with you!<a href="/products/artisan-tuna-empanada-ternura-bd-90">See our Galician tuna empanada by Ternura ►</a>

Javier and José Antonio - Empanada Bakers

Save on Spain's Legendary Jamón - Shop now for 20% off sliced Jamón Ibérico!

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Gift Ideas for Father's Day - Share the spirit of Spain with dad this Father's Day!

Delicious Paella Made Easy - Find all the ingredients and gear you need for a next-level paella.

We're All About Familia - Our family-run company supports Spains's amazing artisans.

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Sardinillas by Conservas de Cambados - Small Sardines

Barra Cantábrica - Extra Airy Bread

Video describing Peregrino, La Tienda's house brand

Peregrino Brand Foods Video

Sliced Serrano Ham by Peregrino, Nitrate Free - 6 oz

Serving Sliced Jamón Serrano Video

Piquillo Pepper Stuffed Manzanilla Olives

Gazpacho Andaluz with Extra Virgin Olive Oil

Bomba Paella Rice by Peregrino

La Tienda's Jonathan Harris discusses the qualities of paella rice from Calasparra Spain

Paella Rice from Calasparra, Spain Video

Anchovy Stuffed Olives by Peregrino - 'Extra' Quality

Sliced Ibérico Ham by Peregrino, Nitrate Free - 2 oz

La Tienda's Jonathan Harris demonstrates
La Tienda's Jonathan Harris explains the difference between Jamón Serrano, Ibérico and Bellota

Difference Between Jamón Serrano, Ibérico and Bellota Video

Free Olive Oil with $99 Orders! Promo Code: ACEITE

Sliced Ibérico Sale

Free Olive Oil with $99 Orders

Gift Ideas for Father's Day

Delicious Paella Made Easy

We're All About Familia

Sliced Ibérico Sale

Free Olive Oil with $99 Orders

Gift Ideas for Father's Day

Delicious Paella Made Easy

We're All About Familia

Best Sellers ►

Welcome to La Tienda!

Meet Our Artisans

Learn More About La Tienda

Try Our Best Paella

Get Free Paella Recipe eBook!

Try Our Best Paella

Get Free Paella Recipe eBook!