After driving through the bountiful Vera valley dotted with fruit trees and modest farms, Tim and i were greeted heartily by two millers, José María Hernández and his son, Alvaro.  I always appreciate the "down to earth" quality of people whose livelihood is tied to the soil.  Soon Alvaro proudly showed us group pictures of the three generations who  pioneered the production of pimentón de la vera, the famous smoked paprika of Spain.  He identified  each member of their family, one by one! 

	Eva came down from Madrid especially to greet us.  Speaking in flawless English she guided us through their warehouse, which was a virtual working museum of paprika mills dating back to the early twentieth century. The mills were engineering works of art and José María was particularly proud that La Dalia paprika was still  produced using the original granite millstones.  The unique properties of granite assure the amazing fineness of the rich red powder that came from the little smoked peppers the farmer brought from the field. 

	<a href="/food/smoked_paprika.html">See our artisan smoked paprika ►</a>

José María Hernández - Paprika Miller

One recent Easter week, we visited the Villajos family in the tiny village of Porzuna deep in the meseta of La Mancha, where Antonio creates one of Spain's finest Manchego cheeses.&nbsp; When we visited last, Antonio's son was just finishing high school, and his daughter was working at one of the desks in their modest office. He took us for a brief tour of his cheese making operation, and we learned that Antonio knows each of the local shepherds, so that the fresh sheep's milk often arrives at the dairy only 15 minutes after it is milked! It is hard to describe the warmth and hospitality extended by Antonio and his wife. We have never tasted a Manchego cheese that compares to the ones he and his cheese master Bernardo produce.<a href="https://www.tienda.com/artisan-cheese/cheese-sheep">See our artisan cheeses ►</a>

Antonio Villajos - Cheesemaker

At the top of a mountain in western Spain sits the magical medieval village of La Alberca, located in the heart of the Sierra de Francia National Park. It just so happens that this is the perfect place to dry and age jamón, and in 1956, Fermín Martín founded Jamones y Embutidos Fermín to produce artisan Ibérico hams and sausages.

Today Martín’s children, Santiago and Francisca, run the company following the same artisan, all natural methods as their father. With over 100 employees, Fermín is the lifeblood of this small village. In 2007, Fermín was the first Ibérico ham maker allowed in the U.S., and La Tienda was proud to sell their very first Jamón Ibérico in America.

	<a href="/fermin/">See our Fermín meats ►</a>

Santiago Martín - Jamones Fermín Owner

Our friend Jaime Borrás is an enthusiastic owner of Catunambú, a coffee roasting company in Sevilla. He is an energetic man whom we first met in the nearby Parador in Carmona, where he regaled us with an immense amount of information about his favorite topic: coffee. A few days later, we met Jaime among piles of cloth and burlap bags of coffee beans in the warehouse of Catunambú, a famous old firm from Sevilla, founded in 1897. It was an amazing experience to stroll around the warehouse with Jaime - the aroma was unbelievable. We saw bags from up to 20 different countries, all ingredients in a bold yet smooth blend that is the signature flavor of Catunambú - the coffee of Andalucía!<a href="/food/pantry-staples/beverages">See our Spanish coffees ►</a>

Jaime Borrás - Coffee Roaster

Delicious Paella Made Easy - Find all the ingredients and gear you need for a next-level paella.

New! Tender Spanish Lamb - Succulent, tender lamb–the perfect choice for spring dinners!

This One's on Us - Free Olive Oil with $99 Orders - While Supplies Last! Use Promo Code: SQUEEZE

It's Grilling Season - Cook out with the delicious flavors of Spain this spring!

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Sliced Serrano Ham by Peregrino, Nitrate Free - 6 oz

Serving Sliced Jamón Serrano Video

Glass Porrón Wine Pitcher

La Tienda's Jonathan Harris demonstrates how to use a Spanish porrón wine pitcher

Spanish Porrón Wine Pitcher Video

Cinco Jotas Sliced 100% Ibérico de Bellota Shoulder - 3 oz

Anchovy Stuffed Olives by Peregrino - 'Extra' Quality

Video describing Peregrino, La Tienda's house brand

Peregrino Brand Foods Video

Sliced Ibérico Ham by Peregrino, Nitrate Free - 2 oz

La Tienda's Jonathan Harris demonstrates
La Tienda's Jonathan Harris explains the difference between Jamón Serrano, Ibérico and Bellota

Difference Between Jamón Serrano, Ibérico and Bellota Video

Gazpacho Andaluz with Extra Virgin Olive Oil

Piquillo Pepper Stuffed Manzanilla Olives

Jamón Serrano Boneless Center Piece by Peregrino (2 Pounds)

We're All About Familia - Our family-run company supports Spains's amazing artisans.

Free Olive Oil with $99 Orders! Promo Code: SQUEEZE

Delicious Paella Made Easy

New! Tender Spanish Lamb

Free Olive Oil with $99 Orders

It's Grilling Season

Gift Ideas for Mother's Day

Delicious Paella Made Easy

New! Tender Spanish Lamb

Free Olive Oil with $99 Orders

It's Grilling Season

Gift Ideas for Mother's Day

Best Sellers ►

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Try Our Best Paella

Get Free Paella Recipe eBook!