After driving through the bountiful Vera valley dotted with fruit trees and modest farms, Tim and i were greeted heartily by two millers, José María Hernández and his son, Alvaro.  I always appreciate the "down to earth" quality of people whose livelihood is tied to the soil.  Soon Alvaro proudly showed us group pictures of the three generations who  pioneered the production of pimentón de la vera, the famous smoked paprika of Spain.  He identified  each member of their family, one by one! 

	Eva came down from Madrid especially to greet us.  Speaking in flawless English she guided us through their warehouse, which was a virtual working museum of paprika mills dating back to the early twentieth century. The mills were engineering works of art and José María was particularly proud that La Dalia paprika was still  produced using the original granite millstones.  The unique properties of granite assure the amazing fineness of the rich red powder that came from the little smoked peppers the farmer brought from the field. 

	<a href="/food/smoked_paprika.html">See our artisan smoked paprika ►</a>

José María Hernández - Paprika Miller

Our friend Pepe Ruíz provides our Calasparra paella rice, and we always enjoy visiting the tiny town of Calasparra to visit with him.&nbsp; The rice grown in fresh water, high in the mountains along the Mundo and Segura rivers.&nbsp; Why grow rice in the mountains?&nbsp; One story is that centuries ago malaria affected the low lands near Valencia, and as an accident of history, they blamed the disease on the location of the rice fields. When they moved the rice crop to the mountains of Calasparra, the mosquitoes were left behind.&nbsp; In the new climate the grains of rice took longer to mature, and so are able to absorb an amazing amount of rich broth – the secret of good paella!&nbsp; Calasparra rice is the only DOP protected rice growing region in Spain, and it is still artisan grown with no insecticides or herbicides.<a href="/food/rice-and-pasta">See our artisan paella rice ►</a>

Pepe Ruíz - Rice Farmer

Master artisan Augustín partners with his daughter Belén to continue the ceramic tradition, which stretches back to the medieval days of Moorish Toledo. They chose to locate their studio in El Puente del Arzobispo, a small town with abundant top quality clay, and a very strong artistic temperament. We find it a joy to work with Belén, a bright woman, who is adapting ancient traditions to the modern world.&nbsp; She is now able to produce hand-painted plates to make them dishwasher proof (not a problem in Moorish times!)<a href="/table/ceramics">See our artisan ceramics ►</a>

Belén de la Cal Hidalgo - Ceramic Artist

On the banks of the Ebro and Ega rivers, a few miles from La Rioja, you will find the finest farmland in Navarra. This is the ideal environment for growing some of Spain’s most iconic vegetables, like sweet piquillo peppers, meltingly tender white asparagus and delicate baby artichokes.

In 1960, José Salcedo Soria and Amalia Herce Herce began preparing these delicacies in the family home in San Adrián. Today their son, José Pedro Salcedo Herce, carries on the "obsession" for quality. We have worked with José and his nephew, Patxi Pastor Salcedo, for nearly twenty years, and we are always amazed by the exceptional quality of their products. What is their secret? They use only freshly harvested vegetables raised within a few miles of San Adrián, and everything is packed by hand with no preservatives. We have never tasted higher quality jarred vegetables in Spain, or anywhere else in the world!

	<a href="/el-navarrico/">See our El Navarrico vegetables ►</a>

José Salcedo - Vegetable Producer

It's Grilling Season - Cook out with the delicious flavors of Spain this Labor Day!

Share the Joy of Tapas - Shop the best ingredients for a tempting tapas spread.

Create a Conservas Tasting Board - Beautiful tinned seafood, so easy to serve and enjoy.

Summer 2025 Paella Photo Contest - Win a $250 gift card!

We're All About Familia - Our family-run company supports Spains's amazing artisans.

Best Sellers

Sliced Serrano Ham by Peregrino, Nitrate Free - 6 oz

Serving Sliced Jamón Serrano Video

Glass Porrón Wine Pitcher

La Tienda's Jonathan Harris demonstrates how to use a Spanish porrón wine pitcher

Spanish Porrón Wine Pitcher Video

Sliced Ibérico Ham by Peregrino, Nitrate Free - 2 oz

La Tienda's Jonathan Harris demonstrates
La Tienda's Jonathan Harris explains the difference between Jamón Serrano, Ibérico and Bellota

Difference Between Jamón Serrano, Ibérico and Bellota Video

Wood-Fire Roasted Piquillo Peppers from Lodosa

A video with La Tienda's Jonathan Harris at the piquillo pepper harvest in Navarra, Spain

It's Grilling Season

Share the Joy of Tapas

Create a Conservas Tasting Board

Summer 2025 Paella Photo Contest

We're All About Familia

It's Grilling Season

Share the Joy of Tapas

Create a Conservas Tasting Board

Summer 2025 Paella Photo Contest

We're All About Familia

Best Sellers

Welcome to La Tienda!

Meet Our Artisans

Learn More About La Tienda

Try Our Best Paella

Get Free Paella Recipe eBook!

Try Our Best Paella

Get Free Paella Recipe eBook!