Welcome to La Tienda! La Tienda is an ecommerce website that brings you the best of artisan Spanish foods and handcrafted housewares for delivery right to your doorstep.
The terms "we", "us," "our," or "La Tienda" refer to Tienda, Inc., and its subsidiaries, LaTienda.com and jamon.com.
1. Collection of Information
We collect information that you provide us, from third parties, and automatically when you use our website. We collect information associated with your device using cookies and similar technologies. We may also receive information about your location.
Information You Provide Us
We collect information that you provide us, including your account and profile information, content you submit to our website, your purchase information, your communications, and information you provide to us as part of surveys and contests.
Account and Profile Information
When you create an account on our website, we collect information you provide us, like your name, email address, interests, gender, age, and profile information.
Content You Submit
We collect information and content that you submit on our website, including comments, reviews and searches.
If you purchase products on our website, we collect certain information in order to process your purchases and sales, such as your phone number, address, and payment method (for example, credit card or bank account information).
When you communicate with us (via email, phone, through our website, or otherwise) and when you use our website to communicate with others, we store a copy of your communications (including call recordings, subject to providing you notice or obtaining your consent in accordance with applicable law). La Tienda will provide you notice or obtain your consent in accordance with applicable law before recording these calls.
Surveys and Contests
If you participate in our surveys, contests, or promotions, we will collect the information you provide to us.
Information from Others
We collect information that others provide us, including information from other websites and platforms, publicly available information, information from other users of our website, information from our partners and corporate affiliates, and information from third-party sites.
We may receive information about you from third-party platforms that obtain your permission to share this information with us. If you choose to sign-up for our website through Facebook or Google or upload your contacts from your third-party email service, you will be asked to share certain information with us as identified by those third-party platforms.
Publicly Available Information
Others may provide information on our website that includes information about you (for example, when ordering a gift for you).
Our Partners. We may receive information about you from our partners. For example, our payment processors may update your payment information, advertising partners may help us send communications to your address, and third parties may help us prevent fraud by verifying your contact information.
Automatically Collected Information
We collect information about your use of our website, including your search activity, the pages you view, the date and time of your visit, and if you use our browser extensions, content you interact with on third-party sites. We also collect information that your device provides to us in connection with your use of our website, such as your browser type, type of device, browser language, IP address, mobile carrier, unique device identifier, location, and requested and referring URLs.
Cookies and Similar Technologies
We will receive your device's location if you enable this through your browser or mobile device. We may infer your general location from your IP address. You may also choose to provide us your location information by inputting this information in our website, including in your settings or when you checkout as a shipping or billing address.
2. Use of Information
We use the information we collect to provide, support, and personalize our website and to communicate with you about our website (on and off our website). The ways we do this include the following:
a. to provide and improve our website's functionality, including to display content you post publicly; to fulfill your purchases through our website; to process, store, and deliver your communications; to provide customer service and support; to respond to your inquiries or requests; to back-up our systems; and to improve the security of our website;
b. to evaluate use of our website for our business purposes and to improve and develop our products and services, including new products and services and our website's functionality;
c. to personalize your experience, such as to tailor the content and information made available to you and our support services;
d. to display relevant advertising (on our website and third-party sites) and to evaluate the success of our advertising;
h. to perform research and analysis for our business purposes; and
i. if you decide to participate, to administer surveys, contests, and promotions.
If you provide us information about your contacts (for example, when you sign up for our website through Facebook), in order to facilitate a more connected experience, we may inform your contacts who have accounts on our website that you also have joined our website and follow them on your behalf so that you may view their public activities on our website.
We may use your communications generally for quality assurance purposes and training and to improve our products and services. We may use automated technology to review your communications and improve your user experience.
We may use your log-in information, cookie information, device information and IP addresses to identify you and log your use across devices and our website. We may use your addresses to personalize your experience on our website.
For your convenience, unless you opt-out through your settings, we will store information about your payment method. If you make purchases on our website as a visitor and subsequently create an account, for your reference, we will make information available to you about any prior purchases completed using the email address for your account.
Any use of your information that is incompatible with these uses will be disclosed to you in advance so that you may opt out of such uses at your discretion.
3. Sharing Your Information
We do not rent or sell your personal contact information (such as your email address associated with your account registration) to third parties to use for their own marketing purposes. We share information in the following ways:
Website Visitors and Users
Your product reviews may be shared on our website excluding any personal information like your name or address.
Service Providers and Website Partners
Advertisers and Ad Networks
Corporate Affiliates and Business Transfers
4. Third Party Plug-ins, Widgets, and Links
An essential part of our services that you sign up for when you create a La Tienda account on our website is to receive communications from La Tienda through email, catalog, other direct mail and our website. We communicate with you about your account and privacy. We also ask for your feedback about your experience in connection with our website. In accordance with applicable law, we communicate to you about products and offers, and we may feature other businesses in these communications. You may change your communication preferences at any time through your settings and you may also opt-out of similar types of marketing emails from La Tienda directly through the email. Please be aware that you cannot opt-out of receiving account and privacy-related messages from us.
Our website also allows you and others to send messages in our website, as well as share content with others outside our website.
6. Account Termination and Data Retention
To request permanent closure and deletion of your account, please contact us as described in the Contact Us section.
We will keep your personal information only for as long as necessary to fulfill the purposes for which we are processing your personal information unless the law permits or requires us to retain your personal information for a longer period. For example, we may need to keep your personal data for quality assurance for our website or to defend future legal claims. We also will retain aggregated information after your account has been closed. Please note that copies of information that you have updated, modified, or deleted may continue to reside in our systems for a period of time, and we may maintain copies of this information as part of our business records.
Our website is intended for general audiences and is not directed to children under 13. We do not knowingly collect personal information from children under 13. In the event that we learn that we have collected personal information from a child under age 13, we will take appropriate steps to delete that information. If you become aware or believe that a child has provided us with personal information, please contact us as provided in the Contact Us section.
8. Data Security
We use reasonable and appropriate measures to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in the processing and the nature of the personal information.
10. Contact Us
a. if you are a resident of the European Economic Area, please email us at EUprivacy@tienda.com.
b. otherwise, please email us at firstname.lastname@example.org.
You may also mail us at our address at 3601 La Grange Parkway, Toano, VA 23168, USA.
11. Legal Basis for Processing Personal Information (European Economic Area)
If you wish to learn more about specific legal grounds we rely on to process your information for any particular purpose (including any legitimate interests we have to process this information), please contact us as provided under the Contact Us section. For example, we rely on our legitimate interests to process information for direct marketing purposes and for fraud prevention and detection, provided these interests are not overridden by your data protection interests or fundamental rights and freedoms.
12. Your Data Protection Rights (European Economic Area)
In some regions, such as the EEA, you may have certain rights in relation to your personal information, including the right to access, correct, update, or request deletion of your personal information. La Tienda takes reasonable steps to ensure that the data we collect is reliable for its intended use, accurate, complete, and up to date. You also can manage your profile and settings within our website. However, if you are not a user of our website and you want to contact us directly about accessing, correcting, updating, or deleting your personal information, or altering your data or marketing preferences, you can do so at any time by contacting as provided in the Contact Us section. We will consider your request in accordance with applicable laws.
You can object to processing of your personal information, ask us to restrict processing of your personal information, or request portability of your personal information. Again, you can exercise these rights by contacting us as provided in the Contact Us section. You also can delete your customer account and obtain a copy of your information by contacting us as described in the Contact Us section.
You can complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority. Contact details for data protection authorities in the EEA and Switzerland are available here.
Similarly, if we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. We may ask you to verify your identity in order to help us respond efficiently to your request.
Effective May 25, 2018
Click here for the prior version (modified November 2012)