The Virginia Gazette - February 20, 2013
LaTienda raises over $50,000 for Spanish Federation of Food Banks
JAMES CITY - LaTienda.com has matched a holiday campaign fund with a $25,000 donation that will provide $50,000 to benefit the Spanish Federation of Food Banks.
A press release issued Wednesday, La Tienda credited actress and Madrid native Penelope Cruz, and Annie Sibboney, host of "From Spain With Love" with giving the campaign momentum.
“Even more than the funds raised, we've been reminded of the unbelievable capacity of Americans to help those in need, even while they are also facing hardships at home,” noted La Tienda CEO Tim Harris in an Op/Ed in the Huffington Post included inthe release. “When we launched the campaign, we all sat and waited for the first Facebook responses to come in, our eyes glued to the monitors and iPhone screens. Our community of Spain enthusiasts rallied and our website donations began to flow immediately, quickly raising $10,000 in just over a week.”