La Tienda in the Press
Men's Journal - August 22, 2012
Spain's Power PaprikaPimentón de la Vera
Paprika could be the most useless colorful spice in the pantry – that is, the traditional flavorless product we know of as the dried red-pepper powder grandma used on her bland, if ruddy, chicken. But one secret that chefs and better cooks are only still starting to divulge is that there's a power paprika that will change your cooking in unfathomably positive ways: pimentón de la vera, smoked Spanish paprika from Spain's rainy La Vera Tietar River valley, the secret spice that gives Spanish chorizo its inimitable kick.