Launches Holiday Fundraiser ‘Campaign for Spain’ with Actress Penelope Cruz to Assist Spanish Food Banks

November 8, 2012

La Tienda CEO Tim Harris and actress Penelope Cruz announced today the launch of the 2012 ‘Campaign for Spain’ to help Spanish food banks over the holiday season.

Williamsburg, VA (PRWEB) November 08, 2012

“The headlines coming out of Europe tell the story,” said Harris, CEO of major Spanish food importer La Tienda. “Spain is suffering through its worst social and economic crisis in at least a generation, with millions out of work. Our company is uniquely positioned to help and will be raising funds to support the Spanish Federation of Food Banks (FESBAL) this holiday season.”

La Tienda will match, dollar for dollar, donations given on the website, up to $25,000 starting November 8th, 2012 through January 31st, 2013. Visitors to the site may donate directly to the Campaign for Spain (no purchase is necessary). Additionally, new and current customers will be given the opportunity to donate as they check out online or call in to the company’s call center by adding a few dollars to their order. 100% of the money raised will be given to FESBAL. There are no administrative fees taken out by La Tienda.

"Join me in lending your support to the La Tienda 'Campaign for Spain' to help raise much-needed funds for the Spanish Federation of Food Banks,” urged actress Penelope Cruz, herself a native of Madrid. “Together we can bring assistance to those families who need it most. Please visit the website and do whatever you can to help. Thank you."

La Tienda owners, Tim and Jonathan Harris, visited the FESBAL headquarters in Madrid to see firsthand, the activities of this esteemed organization in October of 2012. Established in 1996, FESBAL coordinates the efforts and activities of fifty-four localized food banks across all of Spain. FESBAL manages relationships with central government agencies, international organizations and other non-profit organizations and companies that provide food assistance.

"We are delighted to partner with La Tienda and the Harris family on the Campaign for Spain,” said José Antonio Busto Villa, President of FESBAL. "This thoughtful initiative will bring significant assistance to those families most in need."

Since its inception, La Tienda has supported local food banks in Virginia and continues to do so. In addition, La Tienda donates annually to a variety of charitable organizations in support of the Williamsburg community. “We hope that the ‘Campaign for Spain’ will be an equally successful international effort and we appreciate any support you can give,” added Harris.



Founded in 1996 by the Harris family, La Tienda is the leading online retailer of Spanish gourmet food, offering over 800 authentic products. Family-owned and managed, the business is dedicated to working with artisan and small family businesses in Spain.

La Tienda is headquartered in Williamsburg, Virginia, with its Spanish operation based outside of San Sebastian, Spain. Warehouses in Virginia and Alicante, Spain, ship throughout the United States, Puerto Rico, Canada, Europe and the UK. La Tienda shipped to over 95,000 customers in 2011, including restaurants and renowned chefs. Its first retail store opened in Williamsburg, VA in November of 2010.

In 2011, La Tienda received the Outstanding Workplace Education Partnership Award from the Virginia Association for Adult and Continuing Education (VAACE). In spring of 2012, La Tienda was honored with the national award for Outstanding Workplace of the Year from the Commission on Adult Basic Education (COABE).

In October of 2012, La Tienda co-founder Don Harris was awarded Spain’s Official Cross of the Order of Civil Merit by Ramón Gil-Casares, Ambassador of Spain to the United States, in recognition of Harris’ extraordinary services promoting the people, culture and foods of Spain in the United States.

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