Anniversary Sale - Save 29% off dozens of favorites through July 11th!

Flat Rate Shipping - Shop all your Spanish favorites and ship for one flat rate!

Delicious Paella Made Easy - Find all the ingredients and gear you need for a next-level paella.

We're All About Familia - Our family-run company supports Spains's amazing artisans.

Williamsburg, VA (PRWEB) August 11, 2008 -- LaTienda.com, the leading internet purveyor of gourmet food from Spain, has commenced delivery of the celebrated Jamón Ibérico de Bellota across America. 
 
In 1997 Latienda.com was the first to deliver the mountain ham Jamón Serrano to homes throughout America, and in 2007 the first Jamón Ibérico. The delivery of Jamón Ibérico de Bellota, the ultimate ham of Spain, is the culmination of a ten-year quest, and LaTienda is first to the market with these hams, too. 
 
First to receive these “Pata Negra” hams are several hundred subscribers who placed $200 deposits -- some as long as six years ago -- to assure that they would receive the very first Bellota hams to reach the shores of America. This is not an inexpensive treat – whole hams retail for about $1400 (or $96 per pound). and boneless hams for $162 per pound. 
 
Jamón Ibérico de Bellota is the supreme achievement of Spanish cuisine. In the autumn, privileged members of an antique breed of free-range pigs, Cerdo Ibérico, are given access to forest meadows where Holm oaks and cork trees are laden with acorns. There these Ibérico pigs gorge themselves for months, gaining up to two pounds a day. 
 
Because the animals freely range the dehesa forest meadows, the resulting Bellota hams have a unique flavor and composition due to their rich diet of acorns and the genetic makeup of the breed. Their meat is beautifully marbled with healthy fat that is 60% mono-unsaturated, like olive oil. It literally melts in your mouth. 
 
Fermín USA is the first to import these coveted hams into the United States. The company is a partnership between Santiago Martin’s Jamones Fermín from the Spanish medieval mountain village of La Alberca; celebrated Spanish chef José Andres, owner of several restaurants including Jaleo in Washington DC; and Taylor Griffin, owner of Rogers International, an established gourmet importer from Portland, Maine. 
 
Jamón Ibérico de Bellota is also available as a boneless ham at $162 per pound, and in convenient 4 oz packages of hand-sliced ham at $34.50. 
 
Founded in 1996, La Tienda is a family company that is a pioneer, both in e-commerce and the introduction of fine food from Spain to the United States. With more than 600 selections, it offers everything from artisan cheeses and hand-harvested seafood to a broad spectrum of chorizo, sausages, lomo and other meat products, including Jamón Ibérico and Jamón Serrano – some conveniently hand sliced for the busy consumer. 
 
La Tienda is located in Toano, a suburb of Williamsburg Virginia. 
 
### 
 
Contact: 
Don Harris 
La Tienda, Inc. 
harris@latienda.com 
757-741-4017

La Tienda.com Delivers First Ultra Gourmet Spanish Hams in America

Tim Harris 4/1/2020 – Williamsburg, VA 
 
La Tienda, based in Williamsburg, Virginia, announced today that it is converting its restaurant location at 1325 Jamestown Road into a community kitchen beginning this weekend. La Tienda will offer a set menu on Tuesdays, Thursdays and Saturdays from 4-7pm. Clients are asked to “Pay What They Can” and no one will be turned away. Payment is by electronic means only, no cash, and the meals will be packaged for take-out only. La Tienda is working under the umbrella of the World Central Kitchen, a world-wide effort led by Chef José Andrés to provide hot meals to people in need during times of crisis. 
 
 
La Tienda’s chef and restaurant operator Greg Mincher is overseeing the effort with a small crew. “During these difficult times, we are glad we are able to provide hot meals to those in need. We are grateful to be able to serve this community that has been so supportive of us over the years. World Central Kitchen gave us a great model to follow.” Chef Mincher and his team will be following and enforcing strict sanitary guidelines to safeguard his team and his clients. The days and hours of operation may change, according to the need. 
 
 
Tim Harris, CEO of La Tienda, has been working with José Andrés’ World Central Kitchen to organize the effort. “WCK continues to be a bright light during dark times and José’s vision and model is effective and has impact. Once our community kitchen is established, we plan to provide hot meals to some of the more than 400 children in our Williamsburg community who currently live in hotels and motels. For many of these children school lunch was their only real meal of the day.” 
 
 
La Tienda is a family-owned business established in 1996 and based in Williamsburg, Virginia. The company imports food items from small producers in Spain and offers them through www.latienda.com and select retailers. 
 
 
Details about La Tienda’s community kitchen can be found at https://www.tienda.com/aboutus/retail-store.html . Check here for hours, which may change, and the menu selection. For questions, please email tim@tienda.com. 
 
 
If you or someone you know would like to donate or start a community kitchen, more information can be found at: https://wck.org/chefsforamerica.

La Tienda Converts Restaurant Into Community Kitchen 

In the midst of Spain's economic crisis, LaTienda.com raises over $100,000 in donations for the Spanish Federation of Food Banks. Jonathan Harris Williamsburg, VA – May 20, 2016 
 
Offering gourmet foods from Spain since 1996 is only one part of La Tienda's mission. The company is also proud to support the Spanish people and the country’s vibrant food culture. This year La Tienda completed a fundraising effort to donate over $100,000 for food banks across Spain during the recent economic downturn. 
 
The economic crisis in Spain has been devastating and long lasting, with employment rates of over 20% to this day. This prolonged downturn has left many families in Spain hungry, relying on the support of food banks for their next meal. La Tienda owners Tim, Jonathan and Don Harris were deeply concerned. Given their strong personal relationships with many small Spanish food companies and their shared love of Spain with their tens of thousands of customers, they knew they were in a unique position to help. 
 
In Fall of 2012, La Tienda launched a fundraising campaign to support an organization that could reach the those families who were struggling most. The business selected the Spanish Federation of Food Banks (FESBAL), which coordinates the efforts of fifty-four localized food banks across all of Spain. 
 
La Tienda named its effort ‘Campaign for Spain,’ and has raised over $100,000 in donations to bring the effort to a successful conclusion. “We saw the impact the economic crisis was having on Spain and we were very happy to be able to help,” noted CEO Tim Harris. Visitors to the site donate directly to the Campaign for Spain, with no purchase necessary. 100% of the money raised goes to FESBAL and there are no administrative fees taken by La Tienda. 
 
Since its inception, La Tienda has supported local food banks in Virginia and continues to do so. In addition, La Tienda donates annually to a variety of charitable organizations in support of the greater Williamsburg community. “As a food company, we think it makes sense to support anti-hunger initiatives at home and in Spain. We are so pleased that the ‘Campaign for Spain’ has been a success and we are grateful to everyone for their generosity and kindness,” added Harris. 
 
### 
 
La Tienda is the leading online retailer gourmet food and cookware from Spain. Founded and managed by the Harris family, the business works with artisan and small family businesses across Spain. La Tienda celebrates its 20 year anniversary this year. 
 
La Tienda is based in Williamsburg, Virginia. The company ships to customers across the United States, Puerto Rico and Canada. La Tienda sent over 100,000 packages in 2015, mostly to individual customers, but also to some of the most renowned restaurants and chefs in the country. It has a retail store and tapas bar in Williamsburg to share the flavors of Spain with the local community. 
 
In 2011, La Tienda received the Outstanding Workplace Education Partnership Award from the Virginia Association for Adult and Continuing Education (VAACE). In spring of 2012, La Tienda was honored with the national award for Outstanding Workplace of the Year from the Commission on Adult Basic Education (COABE). 
 
In October of 2012, La Tienda co-founder Don Harris was awarded Spain’s Official Cross of the Order of Civil Merit by Ramón Gil-Casares, Ambassador of Spain to the United States, in recognition of Harris’ extraordinary services promoting the people, culture and foods of Spain in the United States.

La Tienda Raises Over $100,000 in Donations for Spanish Food Banks

In the midst of Spain's continuing economic crisis, LaTienda.com raises over $68,000 in donations for the Spanish Federation of Food Banks. Laurie Hager Importing the deepest selection of gourmet foods from Spain since 1996 is only one part of La Tienda's mission. The company is also deeply passionate about supporting family-owned businesses, treating customers and employees like family, and spreading the word about the culture, values and traditions of Spain. 
 
When the economic crisis in Spain began, La Tienda owners Tim, Jonathan and Don Harris were deeply concerned. Given their strong personal relationships with the many small Spanish vendors and the shared love of Spain with their tens of thousands of customers, they knew they were in a unique position to help. 
 
In Fall of 2012, La Tienda launched a fundraising campaign to benefit an organization that could impact Spain on a national scale and make a substantial difference in the lives of those families who were struggling most. The business selected the Spanish Federation of Food Banks (FESBAL), which coordinates the efforts and activities of fifty-four localized food banks across all of Spain. 
 
La Tienda began its Campaign for Spain in November of 2012 and to date, the company has raised over $68,000 in donations. “We saw the impact the economic crisis was having on Spain through the eyes of our artisan producers and their families, and we were so happy to be able to help,” noted CEO, Tim Harris. Visitors to the site donate directly to the Campaign for Spain, no purchase is necessary. 100% of the money raised goes to FESBAL. There are no administrative fees taken by La Tienda. 
 
Since its inception, La Tienda has supported local food banks in Virginia and continues to do so. In addition, La Tienda donates annually to a variety of charitable organizations in support of the Williamsburg community. “We are so pleased that the ‘Campaign for Spain’ has been an equally successful international effort and we are grateful to everyone for their generosity and kindness,” added Harris. 
 
 
### 
 
Founded in 1996 by the Harris family, La Tienda is the leading online retailer of Spanish gourmet food, offering over 800 authentic products. Family-owned and managed, the business is dedicated to working with artisan and small family businesses in Spain. 
 
La Tienda is headquartered in Williamsburg, Virginia, with its Spanish operation based outside of San Sebastian, Spain. Warehouses in Virginia and Alicante, Spain, ship throughout the United States, Puerto Rico, and Canada. La Tienda shipped to over 100,000 customers in 2013, including restaurants and renowned chefs. Its first retail store opened in Williamsburg, VA in November of 2009. 
 
In 2011, La Tienda received the Outstanding Workplace Education Partnership Award from the Virginia Association for Adult and Continuing Education (VAACE). In spring of 2012, La Tienda was honored with the national award for Outstanding Workplace of the Year from the Commission on Adult Basic Education (COABE). 
 
In October of 2012, La Tienda co-founder Don Harris was awarded Spain’s Official Cross of the Order of Civil Merit by Ramón Gil-Casares, Ambassador of Spain to the United States, in recognition of Harris’ extraordinary services promoting the people, culture and foods of Spain in the United States.<a href="http://www.prweb.com/releases/CampaignforSpain/2014/prweb11628414.htm" target="_blank">Read full article...</a>

LaTienda.com Raises Over $68,000 in Donations for the Campaign for Spain

La Tienda offers beautifully crafted chocolates from Spain in elegant boxes by Farga, the famous Barcelona chocolatier. Laurie Pearce Hager The luxurious Farga collection of chocolates is entering the U.S. market for the first time and is now available for holiday ordering online only at La Tienda. Elegantly packaged and masterfully made, each chocolate bite is an extraordinary experience. 
 
Farga is known for both high quality chocolates and unparalleled gift packaging. Each detail is carefully considered. Elegance, creativity and distinction define this brand and are evident in each bite of premium gourmet chocolate. 
 
Crafted by a family-owned business established in 1957, founder Jesus Farga’s entrepreneurial spirit led him to Barcelona to set up his first shop. Today, over 50 years later, tradition and evolution, along with the finest ingredients, are the key components in the success of this prestigious operation. 
 
“In our many travels to Spain seeking the finest foods, we've loved exploring the chocolate confection shops that thrive in many Spanish cities and towns. Farga Barcelona is a 'stand out' for us in terms of both incredible quality and taste," noted Jonathan Harris, President and Creative Director at La Tienda. "We are thrilled to introduce their chocolates to our gourmet food customers and to the American market.” 
 
Shop for Farga chocolate collections and other fantastic Spanish Christmas sweets here.<a href="http://www.prweb.com/releases/FargaChocolates/LaTienda2013/prweb10584644.htm" target="_blank">Read full article...</a>

La Tienda Introduces a New Chocolates Collection from the Luxury Barcelona Chocolatier - Farga

La Tienda returns to roots with curated wine collections inspired by small family vintners across all of Spain, just in time for the season of giving. Laurie Hager Williamsburg, VA (PRWEB) November 25, 2013 
 
La Tienda proudly showcases new wine collections featuring small family vintners. Each winery has been carefully selected to be represented in these exclusive collections. Emphasis is placed on quality, sustainability and most importantly, taste. 
 
"Each of these wines has a story to tell and that excites us. Whether it be grapes harvested by moonlight in the land of Don Quixote, vintners setting up shop in an abandoned convent in Madrid or vines growing neath the cool mists of Galicia, our goal is to offer a one-stop tour of a variety of regions and vintages to highlight any celebration," noted President and Creative Director, Jonathan Harris. 
 
Each collection is accompanied by detailed tasting notes including recommended Spanish food pairings and a complimentary scallop shell wine stopper, emblematic of La Tienda's Peregrino logo. 
With the widespread availability of wines online, La Tienda decided to re-imagine the wine category. "The premise upon which we founded the company was to support small family producers across all of Spain. We are proud that our new Spanish Wine Collections are characterized by the same commitment to quality and taste as our food and gift offerings, " added Harris. 
 
Explore La Tienda's exclusive Spanish Wine Collections including: The Discover Spain Wine Collection, The Celebration Wine Collection, The VIP Premium Wine Collection, The Everyday Favorites Wine Collection and The Tasty Reds Wine Collection.<a href="http://www.prweb.com/releases/LaTiendaSpanishWine/Collections/prweb11292331.htm" target="_blank">Read full article...</a>

The Perfect Gift: Announcing Exclusive Spanish Wine Collections by La Tienda.com 

LaTienda.com introduces five new gourmet gifts with Spanish flair Laurie Hager Bacon and chocolate: irresistible gifts for the 2013 season. La Tienda introduces an array of new delights including Ibérico de Bellota Bacon and newly discovered organic chocolate bonbons from Madrid. 
 
For more than seventeen years, LaTienda.com has been the top source for artisanal foods from Spain, and today announces the top seven new gift ideas for 2013. Throughout the year, members of the La Tienda team attend trade shows and travel to Spain seeking the very best gourmet items to introduce to the American market. 
 
“We find that our customers are fanatical about Ibérico meats and traditional Spanish foods,” says President Jonathan Harris. “We work with small artisanal producers based in Spain to bring these favorites to the U.S.” From the Ibérico de Bellota Pancetta Thick Cut Smoked Bacon to the Orgániko Chocolate Bonbon Sampler, La Tienda brings the spirit and flavor of Spain to every home. 
 
This year's best finds include: 
1. Ibérico de Bellota Pancetta - Thick Cut Smoked Bacon 
Rich, smoky, 100% Ibérico pancetta-style bacon by Fermín, this pork from Spain takes bacon to an entirely new level. These strips of decadent deliciousness have been slow smoked to create some of the finest bacon in the world. They add melt-in-your-mouth flavor to your favorite recipes and are excellent sprinkled on salads and baked potatoes. The perfect gift for the bacon lover! 
 
2. Orgániko Chocolate Bonbon Sampler 
A decadent finale to a special meal or just the right nibble for a quick chocolate fix, these premium, organic bonbons are nestled in elegant tins — perfect for gifting to the chocolate lover in your life, or better yet, keeping for yourself! Taste three captivating combinations in the Orgániko Bonbon Sampler: dark chocolate with olive oil, dark chocolate with natural mint, and milk chocolate with cinnamon, chili and vanilla. These award-winning bonbons are created by some of the most talented artisans in Spain. 
 
3. Peregrino Traditional Paella Kit in Gift Box 
No need to gift wrap this beautiful box! Paella is the famous rice dish that has been at the center of celebrations in Spain for centuries, prepared by farmers in the field and famous chefs alike. A fun, easy and delicious way to share the flavors of Spain with friends and family. Two classic recipes are included. La Tienda's Traditional Paella Kit includes: Calasparra Rice (2.2 lbs.) - the venerable strain grown in the mountains of Murcia; hand picked La Mancha Saffron (0.035 oz); the celebrated pimenton de La Vera smoked paprika (2.47 oz) which adds depth to your broth; all-natural fire roasted Piquillo peppers (7 oz) from Lodosa - scarce as they are flavorful; a 500ml bottle of Senorio de Vizcantar Special Selection extra virgin olive oil; and a 15-inch traditional steel paella pan. 
 
4. Sausages of Spain Gift Basket 
Give the traditional sausages of Spain with this hand picked assortment. This Sausages of Spain Basket includes dry-cured sausages sure to please every palate’s pleasure — from spicy and salty to mild and meaty. Take a mouthwatering voyage from the mountains of La Rioja through the semi-tropical islands of Majorca and Menorca with stops along the way in historic Old Castile and the valleys of Western Spain. Tucked in a beautiful basket handwoven in Spain, this is the ideal gift for meat-loving friends, family and colleagues! 
 
5. Peregrino Spanish Cheese Tasting Sampler 
Take a flavorful tour of Spain with this assortment of quintessential Spanish cheeses. This grouping of four of Spain's finest and most flavorful cheeses arrives atop a black sampler board with tasting notes, making a beautiful hostess gift or a ready-to-serve party appetizer. Sip your favorite Spanish wine and indulge in a tasting flight that guides you through various regions of Spain including buttery Mahón, smoky Idiazábal, zingy Manchego and rich Ibérico. 
Founded in 1996 by the Harris family, La Tienda is the leading online retailer of Spanish gourmet food, offering over 900 authentic products. Family-owned and managed, the business is dedicated to working with artisan and small family businesses in Spain. 
 
La Tienda is headquartered in Williamsburg, Virginia, with its Spanish operation based outside of San Sebastian, Spain. Warehouses in Virginia and Alicante, Spain, ship throughout the United States, Puerto Rico, and Canada. La Tienda shipped to over 100,000 customers in 2012, including restaurants and renowned chefs. Its first retail store opened in Williamsburg, VA in November of 2009. 
 
In 2011, La Tienda received the Outstanding Workplace Education Partnership Award from the Virginia Association for Adult and Continuing Education (VAACE). In spring of 2012, La Tienda was honored with the national award for Outstanding Workplace of the Year from the Commission on Adult Basic Education (COABE). 
 
In October of 2012, La Tienda co-founder Don Harris was awarded Spain’s Official Cross of the Order of Civil Merit by Ramón Gil-Casares, Ambassador of Spain to the United States, in recognition of Harris’ extraordinary services promoting the people, culture and foods of Spain in the United States.<a href="http://www.prweb.com/releases/GiftsfromSpain/03/prweb10584636.htm" target="_blank">Read full article...</a>

Discover Five Unique Gifts for Your Favorite Foodie 

La Tienda introduces the Peregrino Spanish Cheese Tasting Sampler. Laurie Hager Discover the Peregrino Spanish Cheese Tasting Sampler and take a flavorful tour of Spain through an assortment of quintessential Spanish cheeses. This grouping of four of Spain's finest and most flavorful cheeses arrives atop a black sampler board, making a beautiful hostess gift or a ready-to-serve party appetizer. Sip your favorite Spanish wine and indulge in a tasting flight that guides you through various regions of Spain. 
 
The Harris Family of La Tienda hand-selected these four cheeses to offer a sampling of classic Spanish flavors, from buttery Mahón to smoky Idiazábal. Each cheese is cut in Madrid and then vacuum-sealed onto an attractive black plastic slate that doubles as a serving piece. The cheese board contains in-depth descriptions of each cheese to guide your tasting. 
 
The Peregrino brand from La Tienda delivers high quality Spanish favorites that are personally discovered and selected during excursions in Spain. Peregrino offerings guarantee the La Tienda seal of approval, as well as an affordable price for high quality Spanish delicacies. 
Cheeses included in this sampler: 
 
Mahón - A traditional aged cow’s milk cheese from the island of Menorca, this semi-hard cheese is slightly sharp with hints of butter and salt. It is versatile enough to serve as a tapa with olives; melted on toast; or on its own served with red wine or frosty beer. Slice and sprinkle with olive oil, black pepper and tarragon to experience it in its most traditional form. 
 
Manchego - Spain’s famous sheep’s milk cheese, with a complex nutty taste and pleasant sharpness. This creamy, full-flavored, firm cheese pairs well with cured Ibérico or Serrano ham. Serve slices at room temperature with a glass of wine to savor the complex flavor, or drizzle with honey and pair with fruit for an indulgent dessert. 
 
Ibérico - Similar to Manchego, but more mild and made of three milks, Ibérico cheese is beautifully balanced with a smoothness matching a pleasantly acidic finish. It is made using at least 50% cow's milk, lending a smoothness that adds nuance to the bright, tangy flavors of the other milks. Medium cured, with a firm bite, enjoy this favorite sliced in wedges and paired with fruit or a slice of membrillo quince preserve. 
 
Idiazábal - Crafted in the heart of the Basque Country, this aged sheep's milk cheese is hardwood smoked, providing a deep but subtle flavor. The smoke gently permeates its exterior and as the cheese ages, the flavor becomes sharper. Pair with fresh fruits, ham, salchichón and crusty bread and serve with a hearty red wine. 
 
La Tienda recommends serving these fine Spanish cheeses at room temperature to bring out their full flavor. The Peregrino Spanish Cheese Sampler may be ordered online from La Tienda, along with an assortment of over 900 authentic artisanal foods, wines and gifts from Spain. 
 
Founded in 1996 by the Harris family, La Tienda is the leading online retailer of Spanish gourmet food, offering over 900 authentic products. Family-owned and managed, the business is dedicated to working with artisan and small family businesses in Spain. 
 
La Tienda is headquartered in Williamsburg, Virginia, with its Spanish operation based outside of San Sebastian, Spain. Warehouses in Virginia and Alicante, Spain, ship throughout the United States, Puerto Rico, and Canada. La Tienda shipped to over 100,000 customers in 2012, including restaurants and renowned chefs. Its first retail store opened in Williamsburg, VA in November of 2009. 
 
In 2011, La Tienda received the Outstanding Workplace Education Partnership Award from the Virginia Association for Adult and Continuing Education (VAACE). In spring of 2012, La Tienda was honored with the national award for Outstanding Workplace of the Year from the Commission on Adult Basic Education (COABE). 
 
In October of 2012, La Tienda co-founder Don Harris was awarded Spain’s Official Cross of the Order of Civil Merit by Ramón Gil-Casares, Ambassador of Spain to the United States, in recognition of Harris’ extraordinary services promoting the people, culture and foods of Spain in the United States.<a href="http://www.prweb.com/releases/CheesefromSpain/LaTienda2013/prweb10384587.htm" target="_blank">Read full article...</a>

Discover Four of Spain’s Finest Cheeses 

Discover the Spanish side of Jamestown Island's history in a guided walking tour followed by a reception at La Tienda. Laurie Hager La Tienda and Historic Jamestowne have come together on a joint venture premiering June 20th, 2013. Discover "Jamestown - The Spanish Story Revealed" and walk back in time through the James Fort site to uncover the hidden story of the Spanish at Jamestown. A reception to savor this intriguing tale and to explore authentic tastes from Spain will follow at La Tienda's Retail Store. 
 
Spain's history in Virginia precedes that of the English. Spanish explorers sailed into the Chesapeake Bay in 1561 and returned to Spain with the son of a Virginia Indian chief. Baptized Don Luis, he traveled to Spain, Mexico, and Cuba and then returned to Virginia in 1570 with eight Spanish Jesuits to found a mission. Don Luis later led an attack with Virginia Indians on this same mission, ending Spanish Virginia in 1571. Wary of English attempts to settle in Virginia after the 1570s, Spain’s ambassador to England, Pedro de Zuniga, relied on a spy network at the English court. 
 
With tensions mounting, the English built Jamestown and positioned it in anticipation of a Spanish attack. The attack never came but the threat was real: a Spaniard, Don Diego de Molina, was captured and held for five years at Jamestown. In 1613, he smuggled out a letter detailing the conditions at Jamestown and advocated its destruction. Concerns about Spain lingered and served to influence the political decisions of the colony. The hidden story of the Spanish at Jamestown provides new insights and a fresh perspective on the relationship between the two rival European powers of the late 16th and early 17th century. 
 
This program is presented jointly by Historic Jamestowne and La Tienda. Space is limited and reservations are required. Historic Jamestowne is located at 1368 Colonial Parkway on Jamestown Island, just seven miles west of Williamsburg. The La Tienda Retail Store is located a short drive away at 1325 Jamestown Road. The guided walking tour of the Jamestown site will last about one hour, followed by a wine and tapas reception at La Tienda. The total cost is $45. Please click here to reserve your space online. 
Learn more! For additional information, please call La Tienda: 757-253-1927 or email: learning(at)latienda(dot)com.<a href="http://www.prweb.com/releases/JamestownSpanishStory/05/prweb10775973.htm" target="_blank">Read full article...</a>

Jamestown - The Spanish Story Revealed: Guided Tour

Announcing a new addition to La Tienda.com's line of fresh produce: the calçot. Spanish gourmet food retailer LaTienda.com announces a new addition to its line of fresh produce: the calçot. “We have seen such a dramatic response to our seasonal offerings of fresh padrón peppers, judias verdes (beans) and gernika peppers, and we are thrilled to branch out even further with new lines of fresh produce," noted President Jonathan Harris. "The farmer's markets in Spain bustle with fresh vegetables like these and it is wonderful to bring them to our customers here in the U.S.” 
 
La Tienda’s calçots are U.S. grown and are harvested fresh from the farm. They may be ordered online and are then shipped on a first-come, first-served basis. Hundreds of people have already signed up to be notified when the first crop of calçots arrives. 
 
Similar to a green onion, though milder in taste, the calçots (pronounced "kal-sotes") are specifically tended so that the lower portion of the stalk is protected by from exposure to sunlight. When harvested in the early spring, calçots are grilled over smoking vine clippings, tinder or charcoal. Eaten one at a time, the steaming, charred exterior of the onion is peeled away to reveal a sweet, tender heart – perfect to dip into romesco sauce: a traditional blend of tomatoes, red peppers, almonds, garlic, olive oil and vinegar. 
 
Calçot season is celebrated in the region of Cataluña, Spain with festivals known as calçotada, the most famous of which takes place in Valls. People gather to eat the tasty calçots, and then continue the feast with grilled meats, sausages, red wine from a porrón, and then finish the meal with the classic dessert: crema catalana.<a href="http://www.prweb.com/releases/calcots/latienda2013/prweb10384300.htm" target="_blank">Read full article...</a>

Get the Grill Ready: Fresh Spanish Calçots Available for Pre-Order at LaTienda.com

Discover a fresh baked ham made with free-range Ibérico de Bellota pork from Spain at LaTienda.com. Laurie Hager What if you took fresh free-range, acorn-fed Ibérico de Bellota pork imported from Spain and slow smoked it with hickory wood? La Tienda decided to find out, and ended up with an incredibly flavorful, juicy ham unlike any other. 
 
In partnership with Edwards of Surry, a Virginia smokehouse, they created a ham that can be baked and served as a spectacular centerpiece. 
Following the tradition of 'lacón ahumada', LaTienda.com's new baked ham follows a recipe from Galicia, Spain, in which the ham is salted and smoked before cooking. After baking, the ham is served steaming hot with a loaf of crusty Galician bread, or diced and added to the traditional caldos (stews) of the region. 
 
La Tienda's version is a lot like a deluxe version of fine delicatessen ham, with luxurious acorn-flavored marbling and a mouth watering smokiness. This Ibérico de Bellota cooked ham is mildly salty, much less so than a traditional Virginia ham. Leftovers make for amazing sandwiches. 
 
Wandering the ancient range land, or dehesa, in southwestern Spain where they feast on acorns, herbs and grasses, Bellota grade Ibérico pigs are known as"the happiest pigs in the world." They live most of their lives roaming the countryside with their family group, sleeping under the stars in total contentment. This rich diet combined with constant exercise marbles the pork with beneficial fats that impart a heavenly flavor. 
 
Ibérico de Bellota baked hams can be refrigerated for up to two weeks, or frozen immediately upon receipt for up to 60 days. Fully cooked, the ham may be sliced and served cold, or heated in the oven and served steaming hot. 
 
### 
 
Founded in 1996 by the Harris family, La Tienda is the leading online retailer of Spanish gourmet food, offering over 800 authentic products. 
 
Family-owned and managed, the business is dedicated to working with artisan and small family businesses in Spain. 
 
La Tienda is headquartered in Williamsburg, Virginia, with its Spanish operation based outside of San Sebastian, Spain. Warehouses in Virginia and Alicante, Spain, ship throughout the United States, Puerto Rico, Canada, Europe and the UK. La Tienda shipped to over 100,000 customers in 2012, including restaurants and renowned chefs. Its first retail store opened in Williamsburg, VA in November of 2009. 
 
In 2011, La Tienda received the Outstanding Workplace Education Partnership Award from the Virginia Association for Adult and Continuing Education (VAACE). In spring of 2012, La Tienda was honored with the national award for Outstanding Workplace of the Year from the Commission on Adult Basic Education (COABE). 
 
In October of 2012, La Tienda co-founder Don Harris was awarded Spain’s Official Cross of the Order of Civil Merit by Ramón Gil-Casares, Ambassador of Spain to the United States, in recognition of Harris’ extraordinary services promoting the people, culture and foods of Spain in the United States.<a href="http://www.prweb.com/releases/NewIbericoEasterHam/LaTienda2013/prweb10493786.htm" target="_blank">Read full article...</a>

Acorn Fed Easter Ham: LaTienda.com Introduces Free-Range, Iberico de Bellota Tender Smoked Ham

LaTienda.com announces a giveaway of jerseys signed by soccer superstars Xabi Alonso of Real Madrid CF and Carles Puyol of FC Barcelona. Fans are welcome to vote for their favorite team and need only provide a valid email address to enter. Sponsor La Gula del Norte has provided the coveted jerseys and has recently launched a product campaign featuring Xabi and Puyol in a video dining together on delicious La Gula Del Norte seafood. 
 
Fans will have the opportunity to win the signed jerseys from the team of their choice. “We are avid soccer fans, and our La Tienda employees have divided loyalties – some support Real Madrid and others support Barcelona. We had to be sure when we developed this concept that we represented both teams evenly. We are delighted to share this giveaway opportunity with our customers and with the public!” noted President, Jonathan Harris. 
 
Xabier "Xabi" Alonso Olano is a central midfielder from Toloso, Spain who plays for Real Madrid. Carles Puyol i Saforcada, who plays for Barcelona, is best known as a central defender and is native to Lleida, Catalonia. Hailing from two of the largest cities in Spain, these teams have a passionate rivalry stretching back many years. With El Clásico scheduled for March 2nd, excitement is steadily building for the fans of both Real Madrid and Barcelona. This year’s match will be watched by millions of people worldwide. 
The last day to enter the giveaway is May 31st, 2013. The winners will be selected and notified via email. 
 
Each soccer jersey is signed and framed and will be shipped by La Tienda to the lucky winners within two weeks of the drawing. LaTienda.com is able to ship the prizes to entrants from anywhere in the U.S., Canada, Puerto Rico, Guam, as well as all APO/FPO/DPO destinations. 
 
### 
 
Founded in 1996 by the Harris family, La Tienda is the leading online retailer of Spanish gourmet food, offering over 800 authentic products. Family-owned and managed, the business is dedicated to working with artisan and small family businesses in Spain. 
 
La Tienda is headquartered in Williamsburg, Virginia, with its Spanish operation based outside of San Sebastian, Spain. Warehouses in Virginia and Alicante, Spain, ship throughout the United States, Puerto Rico, Canada, Europe and the UK. La Tienda shipped to over 100,000 customers in 2012, including restaurants and renowned chefs. Its first retail store opened in Williamsburg, VA in November of 2009. 
 
In 2011, La Tienda received the Outstanding Workplace Education Partnership Award from the Virginia Association for Adult and Continuing Education (VAACE). In spring of 2012, La Tienda was honored with the national award for Outstanding Workplace of the Year from the Commission on Adult Basic Education (COABE). 
 
In October of 2012, La Tienda co-founder Don Harris was awarded Spain’s Official Cross of the Order of Civil Merit by Ramón Gil-Casares, Ambassador of Spain to the United States, in recognition of Harris’ extraordinary services promoting the people, culture and foods of Spain in the United States.<a href="http://www.prweb.com/releases/elclassico/latienda2013/prweb10434606.htm" target="_blank">Read full article...</a>

El Clásico! LaTienda.com Announces a Giveaway of Signed Soccer Jerseys from Real Madrid CF and FC Barcelona

In November 2012, LaTienda.com launched the Campaign for Spain to support the Spanish Federation of Food Banks (FESBAL). With Spain suffering through its worst social and economic crisis in at least a generation, and unemployment at over 25%, La Tienda found itself in a unique position to help. La Tienda raised funds, and matched dollar for dollar, donations given on the website. The holiday campaign raised funds in excess of $25,000 and La Tienda has matched that amount, resulting in a total donation of $50,000. 
 
La Tienda was honored when Actress, Penelope Cruz, a native of Madrid, joined in the launch of the Campaign. Midway through the initiative, La Tienda was delighted to welcome the participation of Annie Sibboney, host of the series, From Spain With Love. Both Ms. Cruz and Ms. Sibboney added much momentum to the reach of the Campaign. 
 
“Even more than the funds raised, we've been reminded of the unbelievable capacity of Americans to help those in need, even while they are also facing hardships at home,” noted Tim Harris in an Op/Ed in the Huffington Post. “People are helping Spain and also helping those in their own community or giving relief for the victims of Sandy. They tell us they feel blessed to be able to help people at home and around the world.” 
 
“When we launched the campaign, we all sat and waited for the first Facebook responses to come in, our eyes glued to the monitors and iPhone screens. Our community of Spain enthusiasts rallied and our website donations began to flow immediately, quickly raising $10,000 in just over a week. School groups pledged to help our efforts, business partners committed to donate. We've been inspired by how many have joined us in our little campaign,” noted Harris. 
 
The Campaign for Spain concluded on January 31st, 2013. Visitors to the site donated directly to the Campaign for Spain, no purchase was necessary. Additionally, new and current customers were given the opportunity to donate as they checked out online or called in to the company’s call center by adding a few dollars to their order. 100% of the money raised goes to FESBAL. There were no administrative fees taken by La Tienda. 
 
La Tienda CEO, Tim Harris will present the $50,000 check to FESBAL in February of 2013. Established in 1996, FESBAL coordinates the efforts and activities of fifty-four localized food banks across all of Spain. FESBAL manages relationships with central government agencies, international organizations and other non-profit organizations and companies that provide food assistance. 
 
"We are delighted to partner with La Tienda and the Harris family on the Campaign for Spain,” said José Antonio Busto Villa, President of FESBAL. "This thoughtful initiative will bring significant assistance to those families most in need." 
 
Since its inception, La Tienda has supported local food banks in Virginia and continues to do so. In addition, La Tienda donates annually to a variety of charitable organizations in support of the Williamsburg community. “We are so pleased that the ‘Campaign for Spain’ has been an equally successful international effort and we are so grateful to everyone for their generosity and kindness,” added Harris. 
 
### 
 
Founded in 1996 by the Harris family, La Tienda is the leading online retailer of Spanish gourmet food, offering over 800 authentic products. Family-owned and managed, the business is dedicated to working with artisan and small family businesses in Spain. 
 
La Tienda is headquartered in Williamsburg, Virginia, with its Spanish operation based outside of San Sebastian, Spain. Warehouses in Virginia and Alicante, Spain, ship throughout the United States, Puerto Rico, Canada, Europe and the UK. La Tienda shipped to over 100,000 customers in 2012, including restaurants and renowned chefs. Its first retail store opened in Williamsburg, VA in November of 2009. 
 
In 2011, La Tienda received the Outstanding Workplace Education Partnership Award from the Virginia Association for Adult and Continuing Education (VAACE). In spring of 2012, La Tienda was honored with the national award for Outstanding Workplace of the Year from the Commission on Adult Basic Education (COABE). 
 
In October of 2012, La Tienda co-founder Don Harris was awarded Spain’s Official Cross of the Order of Civil Merit by Ramón Gil-Casares, Ambassador of Spain to the United States, in recognition of Harris’ extraordinary services promoting the people, culture and foods of Spain in the United States.<a href="http://www.prweb.com/releases/PenelopeCruzLaTienda/CampaignforSpain/prweb10186573.htm" target="_blank">Read full article...</a>

LaTienda.com's Campaign for Spain with Penelope Cruz and Annie Sibboney raises over $50,000 in donations for The Spanish Federation of Food Banks

Explore the exotic history of Spanish chocolate this Valentine's Day. Laurie Hager As the signature gift of Valentine’s Day, chocolate’s exotic history stretches back to ancient Mesoamerica where it was the bitter, and often spicy beverage of choice for the ruling elite. Spaniards added cane sugar to the concoction and chocolate was first introduced to Europe in 1544. Spanish friars, accompanied by Mayans from Guatemala, presented containers of frothed, sweetened chocolate to the future King Philip II. He and his court were understandably enchanted. 
 
Soon Spanish nobles were clamoring to renovate their homes to feature a “Chocolate Room” typically located between the large hall and the drawing room. There gentlemen of leisure could spend hours in pleasant conversation with friends and associates sipping the luxurious drink. 
 
Spaniards enjoyed large amounts of chocolate for the next hundred years, while the rest of Europe was in the relative dark. Chocolate sweet shops called “chocolateras” sprung up throughout Spain, and by the 19th century one third of the world's entire cacao production was consumed by Spaniards. Spain’s rule of the Netherlands and Belgium through the early 18th century even contributed to the rising fame of the Belgian chocolate tradition. 
 
Spain is still a champion of chocolate, whether the fine bon bons to be found at gourmet confection shops, or the humble cup of thick, hot chocolate a la taza enjoyed in the morning with a crunchy churro pastry. La Tienda offers several exciting ways to explore this culinary history: 
 
1. Spanish Chocolate Lovers Collection: From chocolate brandy figs to chocolate coated praline almonds. An extraordinary Spanish chocolate experience delivered in a cloth gift bag. ($65.00) 
 
2. Deluxe Spanish Cava and Chocolates Basket: A sophisticated gift basket for the one you love pairing Rabitos Royale, award winning chocolate bon bons from Extremadura, with a beautiful bottle of one the world's great sparkling wines: Cava from Cataluna. ($49.00) 
 
3. Rabitos Royal Gift Box: Rabitos are an unusually tasty gift - the rich dark chocolate / brandy mousse inside the Rabito nicely accents the delicate sweetness of the baby fig. It is an inspired juxtaposition of flavors. A box of nine Rabitos makes an inspired alternative to the usual box of chocolates. ($14.95) 
 
4. Valor Drinking Chocolate - Chocolate a la Taza: Valor has been the classic chocolate source for Spaniards for over 100 years. Melt this chocolate a la taza in simmering milk, and the solid dark chocolate bar transforms hot milk into a thick and decadent hot chocolate like you have never before experienced. ($9.95) 
 
5. Naranja Con Chocolate - Chocolate Covered Orange Wedges: Fresh Valencian oranges are cut into wedges and then poached in cane sugar syrup, preserving the vibrant citrus flavor. ($21.00)<a href="http://www.prweb.com/releases/ValentinesDay/LaTienda2013/prweb10186559.htm" target="_blank">Read full article...</a>

This Valentine’s Day, Spanish Chocolate Makes History at LaTienda.com

La Tienda CEO Tim Harris and actress Penelope Cruz partner in the 2012 ‘Campaign for Spain’ to bring aid to Spanish food banks over the holiday season. Laurie Hager “Even more than the funds raised thus far, we've been reminded of the unbelievable capacity of Americans to help those in need, even while they are also facing hardships at home,” noted Tim Harris in his recently published Op/Ed in the Huffington Post. “People are helping Spain and also helping those in their own community or giving relief for the victims of Sandy. They tell us they feel blessed to be able to help people at home and around the world.” 
 
La Tienda launched the Campaign for Spain in early November to support the Spanish Federation of Food Banks (FESBAL). With Spain suffering through its worst social and economic crisis in at least a generation, and unemployment at 25% work, La Tienda is uniquely positioned to help. La Tienda is raising funds, matching dollar for dollar, donations given on the website, up to $25,000. 
 
“When we launched the campaign, we all sat and waited for the first Facebook responses to come in, our eyes glued to the monitors and iPhone screens. Our community of Spain enthusiasts rallied and our website donations began to flow immediately, quickly raising over $10,000 in just over a week. School groups pledged to help our efforts, business partners committed to donate. We've been inspired by how many have joined us in our little campaign and we hope it will have a big impact,” noted Harris. 
 
The Campaign for Spain runs through January 31st 2013 and La Tienda is on track to far exceed its goals. Visitors to the site may donate directly to the Campaign for Spain (no purchase is necessary). Additionally, new and current customers are given the opportunity to donate as they check out online or call in to the company’s call center by adding a few dollars to their order. 100% of the money raised will be given to FESBAL. There are no administrative fees taken by La Tienda. 
 
"Join me in lending your support to the La Tienda 'Campaign for Spain' to help raise much-needed funds for the Spanish Federation of Food Banks,” urged actress Penelope Cruz, herself a native of Madrid. “Together we can bring assistance to those families who need it most. Please visit the website and do whatever you can to help. Thank you." 
 
La Tienda owners, Tim and Jonathan Harris, visited the FESBAL headquarters in Madrid to see firsthand, the activities of this esteemed organization in October of 2012. Established in 1996, FESBAL coordinates the efforts and activities of fifty-four localized food banks across all of Spain. FESBAL manages relationships with central government agencies, international organizations and other non-profit organizations and companies that provide food assistance. 
 
"We are delighted to partner with La Tienda and the Harris family on the Campaign for Spain,” said José Antonio Busto Villa, President of FESBAL. "This thoughtful initiative will bring significant assistance to those families most in need." 
 
Since its inception, La Tienda has supported local food banks in Virginia and continues to do so. In addition, La Tienda donates annually to a variety of charitable organizations in support of the Williamsburg community. “We hope that the ‘Campaign for Spain’ will be an equally successful international effort and we appreciate any support you can give,” added Harris. 
 
Link: http://campaignforspain.com/<a href="http://www.campaignforspain.com" target="_blank">Find Out More...</a>

Global Giving: The LaTienda.com Holiday Fundraiser ‘Campaign for Spain’ with Actress Penelope Cruz

La Tienda CEO Tim Harris and actress Penelope Cruz announced today the launch of the 2012 ‘Campaign for Spain’ to help Spanish food banks over the holiday season. Williamsburg, VA (PRWEB) November 08, 2012 
 
“The headlines coming out of Europe tell the story,” said Harris, CEO of major Spanish food importer La Tienda. “Spain is suffering through its worst social and economic crisis in at least a generation, with millions out of work. Our company is uniquely positioned to help and will be raising funds to support the Spanish Federation of Food Banks (FESBAL) this holiday season.” 
 
La Tienda will match, dollar for dollar, donations given on the website, up to $25,000 starting November 8th, 2012 through January 31st, 2013. Visitors to the site may donate directly to the Campaign for Spain (no purchase is necessary). Additionally, new and current customers will be given the opportunity to donate as they check out online or call in to the company’s call center by adding a few dollars to their order. 100% of the money raised will be given to FESBAL. There are no administrative fees taken out by La Tienda. 
 
"Join me in lending your support to the La Tienda 'Campaign for Spain' to help raise much-needed funds for the Spanish Federation of Food Banks,” urged actress Penelope Cruz, herself a native of Madrid. “Together we can bring assistance to those families who need it most. Please visit the website and do whatever you can to help. Thank you." 
 
La Tienda owners, Tim and Jonathan Harris, visited the FESBAL headquarters in Madrid to see firsthand, the activities of this esteemed organization in October of 2012. Established in 1996, FESBAL coordinates the efforts and activities of fifty-four localized food banks across all of Spain. FESBAL manages relationships with central government agencies, international organizations and other non-profit organizations and companies that provide food assistance. 
 
"We are delighted to partner with La Tienda and the Harris family on the Campaign for Spain,” said José Antonio Busto Villa, President of FESBAL. "This thoughtful initiative will bring significant assistance to those families most in need." 
 
Since its inception, La Tienda has supported local food banks in Virginia and continues to do so. In addition, La Tienda donates annually to a variety of charitable organizations in support of the Williamsburg community. “We hope that the ‘Campaign for Spain’ will be an equally successful international effort and we appreciate any support you can give,” added Harris. 
 
Link: http://campaignforspain.com/ 
 
 ### 
 
Founded in 1996 by the Harris family, La Tienda is the leading online retailer of Spanish gourmet food, offering over 800 authentic products. Family-owned and managed, the business is dedicated to working with artisan and small family businesses in Spain. 
 
La Tienda is headquartered in Williamsburg, Virginia, with its Spanish operation based outside of San Sebastian, Spain. Warehouses in Virginia and Alicante, Spain, ship throughout the United States, Puerto Rico, Canada, Europe and the UK. La Tienda shipped to over 95,000 customers in 2011, including restaurants and renowned chefs. Its first retail store opened in Williamsburg, VA in November of 2010. 
 
In 2011, La Tienda received the Outstanding Workplace Education Partnership Award from the Virginia Association for Adult and Continuing Education (VAACE). In spring of 2012, La Tienda was honored with the national award for Outstanding Workplace of the Year from the Commission on Adult Basic Education (COABE). 
 
In October of 2012, La Tienda co-founder Don Harris was awarded Spain’s Official Cross of the Order of Civil Merit by Ramón Gil-Casares, Ambassador of Spain to the United States, in recognition of Harris’ extraordinary services promoting the people, culture and foods of Spain in the United States.<a href="http://www.prweb.com/releases/prwebLaTiendaCampaignforSpain/PenelopeCruz/prweb10041462.htm" target="_blank">Read full article...</a>

LaTienda.com Launches Holiday Fundraiser ‘Campaign for Spain’ with Actress Penelope Cruz to Assist Spanish Food Banks

WILLIAMSBURG, Virginia (PRWEB) September 11, 2012 
 
Donald B. Harris, who with his family founded La Tienda.com, will be awarded Spain’s Official Cross of the Order of Civil Merit at a special embassy ceremony in Washington, D.C. on October 11, 2012. The recognition, one of Spain’s highest honors, will be bestowed on behalf of His Majesty King Juan Carlos I of Spain by Ramón Gil-Casares, Ambassador of Spain to the United States. The award Harris will receive is the Spanish equivalent of the National Medal of Humanities in the United States. 
 
This eminent Order was established in 1926 to recognize the civic virtues of outstanding individuals whose accomplishments have benefited Spain. With this award, Spain recognizes Harris’ extraordinary services promoting the people, culture and foods of Spain here in the United States. “To receive this recognition from the King of Spain on behalf of his people is most meaningful. During my lifetime, my family and I have been honored to know many close and loving families throughout Spain. I am grateful that we are able to work with these good people and to honor their artisan traditions through La Tienda,” said Harris. 
 
Harris first became acquainted with the Spain in 1965, as a young US Navy chaplain when his ship made port calls in Barcelona, Palma de Mallorca, Valencia and Rota. In the 1970s, he and his wife Ruth moved their young family to El Puerto de Santa María (Cádiz), near the Rota Naval Base where he was stationed. As they enjoyed life with their sons in a Spanish neighborhood, they developed a deep appreciation of the intimate dimension of Spanish life, where children are cherished and family ties are central. 
 
Born in Boston, MA, Harris was educated at the College of William and Mary in Virginia, Claremont Graduate School and the Graduate Theological Union in Berkeley, CA. He was commissioned as a Coast Guard officer and subsequently a naval officer where he rose to the rank of captain in the Chaplain Corps. In the navy, Harris was founder and director of CREDO, an ongoing Navy Chaplain Corps program serving sailors, marines and their families. His first book, That’s How the Light Gets In (1995), describes the program, and its spiritual origins. 
 
After retiring from the Navy, Harris founded La Tienda with his family in 1996. His vision was to work with them, focusing on a love for Spain that they all shared. With the Internet newly emerging and food from Spain virtually unknown in the United States, Don, along with his sons Jonathan and Tim, set out to establish one of the first e-commerce sites offering goods from Spain. In 1997, La Tienda.com was the first to sell Jamón Serrano online. 
While the business developed, Harris began writing a blog of Reflections on Spain, which he continues to do to this day. La Tienda is now a flourishing online retailer offering a selection of over 800 gourmet foods and artisanal goods from Spain. Still family-owned and operated, the business is dedicated to working with artisan and small family producers in Spain. 
 
Headquartered in Williamsburg, Virginia, La Tienda has warehouses in both Virginia and Alicante, Spain, that ship throughout the United States, Puerto Rico, Canada and Europe. Harris, his wife, Ruth, and his sons make regular trips to Spain, renewing friendships with vendors and their families, as they continue to search for the best artisanal products across the country. 
 
Harris is most proud that La Tienda is a true family business: his two older sons have taken the helm: Tim as CEO, Jonathan as President and Creative Director while Harris, his wife, Ruth, and their youngest son, Christopher (who was born in Spain), are all actively involved on the board of directors. 
 
In 2009, Harris received the Admiral Pedro Menéndez Friend of Spain Award from the Society of Spain for his outstanding leadership and dedication on behalf of Spain and Spanish culture. That same year, the family opened the La Tienda Retail Store, 1325 Jamestown Road, Williamsburg, where Harris comes into his office daily. On Saturdays, Harris’ grandchildren will often come into the Retail Store to work with him. “They have lived in Spain with their families and attended school there as well – it is such a delight to see them help in the store and to foster their love of all things Spanish,” notes Harris. 
 
In 2011, Harris published a second book entitled, The Heart of Spain, Families and Food. The book received the National Indie Excellence Book Award in the travel category in 2011. Harris’ work was also integral to the 2012 launch of a free educational website, Learning @ La Tienda, which is directly inspired by his writing and love of Spain. Designed for teachers, parents and learners of all ages, this site features a number of Harris' Reflections on Spain (in both English and Spanish translation), Spanish Cuisine Flash Cards with audio-linked pronunciation by a native of Madrid, as well as beautiful images of Spain taken by Harris and designed to spark classroom conversation. 
 
“Don Harris’ authority is supported by extraordinary experience. I doubt that there is another American or North European who has had as wide an experience of the many parts and many foods of Spain,” noted James W. Fernández, Professor Emeritus of Anthropology, University of Chicago. The award ceremony will take place at the residence of the Spanish Ambassador, Ramón Gil-Casares, Washington, DC, and will be followed by a celebratory reception on the occasion of Spain’s National Holiday: El Día de la Hispanidad. 
 
About La Tienda 
Founded in 1996, La Tienda.com is the leading online retailer of Spanish gourmet food, offering over 800 products. Family-owned and managed, the business is dedicated to working with artisan and small family businesses in Spain. 
 
La Tienda is headquartered in Williamsburg, Virginia, with its Spanish operation based outside of San Sebastian, Spain. Warehouses in Virginia and Alicante, Spain, ship throughout the United States, Puerto Rico, Canada, Europe and the UK. La Tienda shipped to over 95,000 customers in 2011, including restaurants and renowned chefs. Its first retail store opened in Williamsburg, VA in November of 2009. 
 
In 2011, La Tienda received the Outstanding Workplace Education Partnership Award from the Virginia Association for Adult and Continuing Education (VAACE). In 2012, La Tienda was honored with the national award for Outstanding Workplace of the Year from the Commission on Adult Basic Education (COABE). 
<a href="http://www.prweb.com/releases/DonHarrisLaTienda/AwardfromSpain/prweb9849723.htm" target="_blank">Read full article...</a>

La Tienda’s Don Harris, to be awarded Spain’s Cross of the Order of Civil Merit on behalf of the King of Spain

Williamsburg, Virginia (PRWEB) June 05, 2012 
 
La Tienda, the leading importer of gourmet foods from Spain, based in Williamsburg, Virginia, is pleased to announce the launch of a free educational site for teachers, parents and learners of all ages who wish to explore the food and culture of Spain. 
 
Learning @ La Tienda is an educational website with a culinary spin, and furthers La Tienda’s mission to support a broad range of education-based initiatives. Designed with the Spanish educator in mind, the site provides a student-friendly interface focusing on the foods and rich cultural heritage of Spain. 
 
Online learning resource developer Laurie Hager began the project with an online discussion forum with educators who are La Tienda.com customers. "Over the years many of our customers have shared that they enjoy using our product content in their classrooms," Hager continued, "and together we exchanged innovative ideas about developing content that would be meaningful for a variety of age levels and skill sets." The resulting site is a direct reflection of that collaboration. 
 
One of the main components of the site is the Spanish food “flash cards,” with audio links featuring pronunciation of each term by a native of Spain. To make the recordings Hager worked with Raquel Nicholson, one of La Tienda’s Customer Service Representatives. Nicholson was born and raised in Madrid and has been an employee at La Tienda for many years. “Raquel’s voice is kind, warm and spirited in the recordings,” Hager commented. “We hope that listening to her will give students confidence that they can learn to speak like a Spanish native themselves.” 
 
Another feature of the Learning @ La Tienda site is the “Hablo Images.” These pictures of modern Spain, taken by the Harris Family, founders of La Tienda, are intended to be a “conversation starter” in Spanish classes of any level. The photos offer a glimpse into contemporary Spain. Some illustrate the geographic diversity of Spain, while others are of families, fiestas and fascinating scenes from everyday life. “Every year our family makes trips to Spain and we plan to add more images and fresh content each year, so that the Learning site will continue to grow organically,” said CEO, Tim Harris. 
 
The third feature on the site is a set of essays in both English and Spanish translation. These essays focus on the food, the culture and the people who create some of La Tienda’s iconic products. The essays are accompanied by discussion questions and suggested exploration activities involving food from Spain. In addition to being found on the Learning site, these essays are also in a book written by Don Harris, “The Heart of Spain,” as well as in his blog, El Camino de Don Harris. 
 
Harris writes his blog about time spent in Spain with his young family and the many subsequent years of nurturing relationships with vendors, who have become life-long friends. Whenever possible La Tienda supports family-owned companies that produce hand-made products using free-range and sustainable resources, and Don’s blog elaborates upon many of these connections. “It is inspiring to be part of a business that is about so much more than pure profit,” said Harris, “and this initiative shows that we are as committed to our customers and to the general public as we are to our amazing producers.” 
 
About La Tienda: 
Founded in 1996, La Tienda.com is an online retailer offering a selection of over 800 gourmet items from Spain. Family–owned and managed, the business is dedicated to working with artisan and small family businesses in Spain. La Tienda is headquartered in Williamsburg, Virginia, with its Spanish operation based outside of San Sebastian, Spain. Warehouses in Virginia and Alicante, Spain ship throughout the United States, Puerto Rico, Canada and Europe. 
 
La Tienda will ship to over 95,000 customers in 2012, including restaurants and renowned chefs. In 2010, the company was awarded the Captain John Smith Award by the James City County Economic Development Team to a business, organization or individual for exemplary contributions to their local community. In 2011, La Tienda received the Outstanding Workplace Education Partnership Award from the Virginia Association for Adult and Continuing Education (VAACE). In 2012, The Commission on Adult Basic Education (COABE) awarded La Tienda the national Outstanding Workplace of the Year Award. La Tienda is a regular exhibitor at state and regional foreign language conferences such as the Foreign Language Association of Virginia (FLAVA) and the Northeast Conference on the Teaching of Foreign Languages (NECTFL).<a href="http://www.prweb.com/releases/Learning/LaTienda/prweb9390269.htm" target="_blank">Read full article...</a>

La Tienda Launches Spanish Food and Culture Learning Site: Learning @ La Tienda

Laurie Hager Williamsburg, VA (PRWEB) April 03, 2012 
 
La Tienda, a family-owned company with thirty-five employees, will receive the national Outstanding Workplace of the Year Award, on April 11th, 2012 from the Commission on Adult Basic Education, for its six year commitment to providing English classes for Spanish-speaking employees. 
 
"We saw what a struggle some of these folks were having adjusting in the community as recent immigrants, and it just made sense. The English classes did improve communication at work, but more importantly, the classes helped them in their lives outside of work," said Tim Harris, CEO of La Tienda. 
 
Provided at no charge to the employees and conducted during business hours, the weekly classes involve tutors from the local chapter of Literacy for Life, who adapt their instruction to the individual needs of the employees. In addition to English classes, La Tienda has provided Spanish classes to its English speaking employees and is in the process of rolling out Learning.LaTienda.com - an online educational platform for teachers. 
 
Tutor, Jennie Kelly, commented, “It was certainly a pleasure to work with La Tienda and I’m thrilled they were chosen to win the national award. It was clear to me from working with the learners in La Tienda’s English class and from observing their interactions with the rest of the employees, that La Tienda strives to be more than a workplace – it is a community for mutual growth and learning.” 
 
The purpose of the Outstanding Workplace of the Year, Chester Klevins Award is to honor an institution which has developed an outstanding workplace literacy program serving a local community, state/province, region and/or nation. La Tienda will receive the National Outstanding Workplace of the Year Award from COABE at an awards luncheon in April. 
 
About La Tienda: 
Founded in 1996, La Tienda is an online retailer offering a selection of over 800 gourmet items from Spain. Family–owned and managed, the business is dedicated to working with artisan and small family businesses in Spain. La Tienda is headquartered in Williamsburg, Virginia, with its Spanish operation based outside of San Sebastian, Spain. Warehouses in Virginia and Alicante, Spain, ship throughout the United States, Puerto Rico, Canada and Europe. 
 
La Tienda will ship to over 95,000 customers in 2012, including restaurants and renowned chefs. In 2010, the company was awarded the Captain John Smith Award by the James City County Economic Development Team to a business, organization or individual for exemplary contributions to their local community. In 2011, La Tienda received the Outstanding Workplace Education Partnership Award from the Virginia Association for Adult and Continuing Education (VAACE).<a href="http://www.prweb.com/releases/LaTienda/nationaleducationaward/prweb9303168.htm" target="_blank">Read full article...</a>

La Tienda Awarded National Outstanding Workplace of the Year by the Commission on Adult Basic Education

Williamsburg, VA — May 23, 2011 — Following months of praise from reviewers and readers, Don Harris’s personal reflection on Spanish food and culture has received yet another honor, winning the 2011 National Indie Excellence Book Award in the Travel category. The book, which incorporates Don’s own recollections and knowledge of cultural history, spans more than 40 years of Harris’s experience with Spain and its people, from his first visit as a U.S. Navy chaplain to the profound connections he has made working with traditional farmers and artisans for his own family business. 
 
"The writing started informally, first as reflections and essays shared with visitors to our website," said Harris, founder of LaTienda.com. "But suddenly, I had over ten years worth of stories, and my family convinced me to commit them to a book." 
 
After first stepping into the port of Valencia in 1965, Don felt immediately drawn to the country and its people, knowing he would be back. A fortuitous base assignment in the 1970s let him move with his wife and sons to El Puerto de Santa María, where they fully embraced the Spanish emphasis on community, family and food throughout their stay. Upon his retirement, the fond memories and return visits inspired Don to start La Tienda with his adult sons Jonathan and Tim in 1996. 
 
Because of its early online presence and unwavering commitment to quality, La Tienda has grown into a leading provider of artisan Spanish goods—from gourmet hams, cheese and wine to handmade housewares. More than a decade of meeting in the homes of traditional artisans, vintners and farmers and doing business on handshakes has sealed the Harris family’s bond with the Spanish people and their way of life. 
 
The essays included in of 'The Heart of Spain' feature not only personal accounts of travel and discovery but also fascinating bits of history, art and up-close encounters with the country’s distinctive cuisine—giving readers an opportunity to learn how Spain’s emblematic foods and wines are crafted and about the people committed to techniques used for generations. 
 
As much as the book has to say about Jamón Ibérico and olive groves, traditional vintners and sherry bodegas, it is also about the principles enshrined in Spanish culture — hospitality, integrity, and the importance of family. In the farms, country villages and backroads he has traveled, people maintain a vibrant connection to the earth and good living, Don says, and he wants to share that. 
 
"People are in love with the foods of Spain. The orders we receive everyday leave no doubt about that. But just as much, we’ve found that people want to know the whole story, about the families and craftspeople who make these fine foods possible." 
 
"I am personally honored by this award and excited about the new readers it will bring. There is an incredible amount to be learned from the Spanish approach to life." 
 
Published by Duende Press, 'The Heart of Spain: Families and Food' by Donald B. Harris is 272 pages, with more than 100 full-color photos. The book retails for $39.95 and can be found at www.latienda.com and www.heartofspainbook.com. 
 
About Don Harris 
 
Don Harris has been writing very popular reflections on Spain since 1997. He fell in love with the Spanish culture over forty years ago, when he stepped ashore in Spain as a chaplain in the U.S. Navy. For a time he and his wife Ruth raised their young family among the sherry bodegas of El Puerto de Santa María (Cádiz). As they enjoyed life with their sons in a Spanish neighborhood, they grew to appreciate the intimate dimension of Spanish life, where children are cherished and family ties are central. After retiring from the Chaplain Corps as a captain, Don founded LaTienda.com with his wife and sons. They all visit Spain regularly. In 2009, Don received the Admiral Pedro Menéndez Friend of Spain Award from the Society of Spain for his outstanding leadership and dedication on behalf of Spain and Spanish culture. 
 
About La Tienda 
 
Founded in 1996, LaTienda.com is an online retailer offering a selection of over 1000 gourmet food items from Spain. Family–owned and managed, LaTienda.com is headquartered in Williamsburg, Virginia, with its Spanish operation based outside of San Sebastian, Spain. Warehouses in Virginia and Alicante, Spain, ship throughout the United States, Puerto Rico, Canada and Europe. LaTienda.com will ship to over 85,000 customers in 2011, including restaurants and renowned chefs. 
 
Contact 
 
Don Harris 
email: contact@latienda.com 
phone: +1 (757)566-9606 
3601 La Grange Parkway 
Toano, Virginia 23168 
 
###

The Heart of Spain: Families and Food Selected for Independent Book Prize

Williamsburg, VA -- April 18, 2011 -- Don Harris and his sons began La Tienda with a passion for Spanish culture and modest expectations. Launched in 1996, only one year after Amazon.com, La Tienda has grown into the premier source of gourmet products from Spain. Beginning as a simple resource for Andalucian ceramics, the company posted an image of a Serrano ham on their website to gauge public interest and soon found a loyal following of customers yearning for the cuisine of Spain. 
 
Graduating from their garage to eventually open offices and warehouses on each side of the Atlantic, this family company now ships 80,000 packages per year to homes and restaurants throughout the United States, Canada, and Europe. 
"The food of Spain was little known in the U.S. when we started, and it's now appreciated as one of the world's great cuisines," said Jonathan Harris, who maintains the company's website and extensive catalog. "It’s been an amazing transition." 
 
Jonathan’s brother Tim joined the company a few years after it launched, bringing invaluable experience from two e-commerce companies he started in the late 1990s. The two brothers and their father, along with their wives, created a cohesive family company culture. They take pride that while their international staff has grown to over 30 people, there is still a strong family feeling in how they work together. 
 
La Tienda currently offers over 1,000 artisan products, ranging from the emblematic cured Ibérico ham to ceramics, wines, breads and artisan cheeses. The company maintains personal relationships with hundreds of family firms in Spain, many of them generations old. While it has earned the company a strong following, bringing items produced using traditional methods to modern retail standards was not always easy. 
 
"We have learned to work with small artisan producers to make sure their items arrived in top condition and well packaged," Jonathan Harris said. "We are proud to be supporting these family companies; they are the ones preserving Spain’s traditions." 
 
The Harris family’s appreciation for Spanish culture began when Don first visited the port of Valencia as a U.S. Navy chaplain in 1965, and solidified in the 1970s when a fateful base assignment brought the whole Harris family to the Andalucian region of the country. In addition to the distinctive flavors found in the best Spanish cuisine, the Harris family came to admire the social aspects of dining. 
 
"Spanish culture puts a huge focus on family," Don Harris said. "And as a tight-knit Navy family, we definitely responded to this—and it’s how we run our own company to this day. Right up there with family is the way Spanish people treat their guests, with food and affection. With La Tienda, we want to bring this hospitality to people everywhere." 
 
The company’s first food item sold has also proven to be its most successful: gourmet hams. In addition to Serrano ham, La Tienda specializes in Jamón Ibérico, both of which were simply unavailable to U.S. markets until a few years ago. 
"We pre-sold hundreds of Ibérico hams before their eventual introduction, costing up to $1,400 each, proving that there was a market for this emblematic ham—which is in the same league as Beluga caviar or Kobe beef," Tim Harris said. 
While it continues to stand by its signature products, La Tienda has ambitious plans for growth. The company will expand its offerings to include even more artisan items, especially in frozen artisan cooked dishes and flash-frozen fresh seafood. They also plan to launch a wholesale website so that chefs across the country can easily access Spain's great foods and share them with their customers. 
 
About La Tienda 
 
Founded in 1996, LaTienda.com is an online retailer offering a selection of over 1000 gourmet food items from Spain. Family–owned and managed, the business is dedicated to working with artisan and small family businesses in Spain. LaTienda.com is headquartered in Williamsburg, Virginia, with its Spanish operation based outside of San Sebastian, Spain. Warehouses in Virginia and Alicante, Spain, ship throughout the United States, Puerto Rico, Canada and Europe. LaTienda.com will ship to over 85,000 customers in 2011, including restaurants and renowned chefs. The company has received numerous awards and coverage in Saveur, The Wall Street Journal and The New York Times. 
 
Contact 
Don Harris 
email: contact@latienda.com 
phone: +1 (757)566-9606 
3601 La Grange Parkway 
Toano, Virginia 23168 
 
###

La Tienda, Leading Retailer of Food from Spain, Celebrates 15 Years of Online Success, Food Revolution

Toano, VA (Vocus) November 2, 2010 -- LaTienda.com, the leading online supplier of imported Spanish foods in the USA, received the Outstanding Workplace Education Partnership Award on October 13, 2010, from the Virginia Association for Adult and Continuing Education (VAACE), at a special awards luncheon in Norfolk, VA. La Tienda was honored for providing English as a second language classes to their Spanish speaking employees, free of charge. The classes, which are offered during working hours, improve communication between co-workers, supervisors and outside vendors. Literacy for Life, who provides classes for adult literacy skills, nominated La Tienda for the award. 
 
The purpose of the award is to recognize an employer’s commitment to the educational advancement of its employees within a collaborative relationship with a public adult and/or continuing education agency. The criteria for selection included: outstanding contributions made within the Commonwealth of Virginia by a public or private employer and educational activities provided for its employees through programs organized in partnership with a public adult and continuing education agency. La Tienda uses their local resource in Williamsburg, VA, Literacy for Life, who teaches adults the literacy skills required for self-sufficiency, better health and meaningful participation in society. 
 
La Tienda first began offering English classes to their predominantly Spanish-speaking workforce in 2006. Joan B. Peterson, Executive Director of Literacy for Life, said, "La Tienda has proven absolutely committed to providing its employees with high quality English instruction. As a result, four of the five learners in the class showed significant learning gains in 2009 (as defined by the Center for Educational Assessment at the University of Massachusetts Amherst). Furthermore, the company recognizes the learners’ achievements with annual recognition ceremonies that are attended by everyone from other warehouse employees to the founding owners." 
 
Mary Lynch, teacher of the English classes, stated, "La Tienda’s motivations for offering English class seem genuinely selfless. They want their employees to learn language skills that will help them not only to be more effective workers but also healthier, more integrated, more self-sufficient members of their families and of the community. Primarily, the owners want to enhance their employees’ lives." 
 
La Tienda has seen a dramatic decrease in mistakes in their warehouse due to the language barrier since beginning the language classes. Their employees have more confidence in communicating with their supervisors as well as making every day tasks in their lives easier. "One of our employees said to me that he now can take his car to the auto shop to have work done and not be afraid that he will be taken advantage," said Alice Agnello, Human Resources Administrator. "I can even see the difference in how they sign their names when I send around office birthday cards. We take an active interest in our employees and we love to see how they improve." 
 
About La Tienda: 
Founded in 1996, LaTienda.com is an online retailer offering a selection of over 800 gourmet food items from Spain. Family–owned and managed, the business is dedicated to working with artisan and small family businesses in Spain. LaTienda.com is headquartered in Williamsburg, Virginia, with its Spanish operation based outside of San Sebastian, Spain. Warehouses in Virginia and Alicante, Spain, ship throughout the United States, Puerto Rico, Canada and Europe. LaTienda.com will ship to over 85,000 customers in 2010, including restaurants and renowned chefs. The company was recently awarded the Captain John Smith Award at their local county's 17th annual Celebration of Business. The honor is awarded by the James City County Economic Development team to a business, organization or individual for exemplary contributions to their local community. 
 
Contact Information: 
Don Harris - contact@latienda.com, 757-566-9606 
 
###

La Tienda.com Receives Outstanding Workplace Education Partnership Award

Toano, VA (Vocus) September 21, 2010 -- The Heart of Spain: Families and Food, Donald B. Harris’s new book, is now available on a limited basis before its February 2011 public release. 
 
“What Don has done with our beloved Iberia is dig into its essence. Don Harris has the eye of an explorer, the taste of a gourmet, the touch of a painter, and the sense of a spiritual teacher,” states Alberto Avendaño of El Tiempo Latino, published by The Washington Post. 
 
Don has been writing very popular reflections on Spain since 1997. The Heart of Spain contains the best of these essays. He has a gift for telling refreshing, meaningful and inspiring stories. Stories of regular people living quietly remarkable lives. Stories filled with emotional depth and understanding, brimming with the rich sights, sounds and smells of life. 
 
In this fast-paced era of high tech and long “to-do” lists, there is much we can learn from the Spanish approach to life. This insightful collection allows people to immerse themselves in the grace and warmth of Spain and her people; be inspired by stories of resilience, dignity and generosity and learn about families who continue food-making traditions that go back generations. 
 
Don fell in love with the Spanish culture over forty years ago, when he stepped ashore in Spain as a chaplain in the U.S. Navy. For a time he and his wife Ruth raised their young family among the sherry bodegas of El Puerto de Santa María (Cádiz). As they enjoyed life with their sons in a Spanish neighborhood, they grew to appreciate the intimate dimension of Spanish life, where children are cherished and family ties are central. After retiring from the Chaplain Corps as a captain, Don founded LaTienda.com with his wife and sons. The company is now one of the finest providers of Spanish food in the U.S., supporting artisanal and small family firms. In 2009, Don received the Admiral Pedro Menéndez Friend of Spain Award from the Society of Spain for his outstanding leadership and dedication on behalf of Spain and Spanish culture. 
 
There will be a public book signing on October 22, 2010 from 6-9 pm at the La Tienda store, 1325 Jamestown Rd, Williamsburg, VA 23185, 757-253-1925. 
 
Beautifully designed with color photographs throughout, the 272-page book retails for $39.95. It may be purchased at www.heartofspainbook.com. 
 
Contact Information: 
Alice Agnello 
theheartofspain@gmail.com 
757-741-4020 
 
###

A Unique Look at the Food, People and Soul of Spain

Williamsburg, VA (Vocus/PRWEB ) May 18, 2010 -- LaTienda.com, retailer of gourmet food from Spain and Latin America, announced today that its Spanish-style cooking chorizo, made from humanely raised Berkshire pigs, was named "Best New BBQ Sausage" in Food and Wine Magazine. 
 
Chorizo from Spain is cured with smoked paprika and garlic and is usually grilled or added to paella, the traditional rice dish of Valencia. Unlike Mexican chorizo, which is spicy, Spanish chorizo is mild in flavor, and can be eaten by itself or added to recipes without overpowering other flavors. 
 
La Tienda introduced their version of this flavorful sausage last year. This new cooking chorizo uses imported spices and top quality humane Berkshire pork. The Berkshire pig is a big, old-fashioned breed that is allowed to roam freely around the farm - this makes for happier pigs, and much better tasting pork. It is seasoned with smoked paprika from Extremadura in western Spain, sea salt from Cadiz in the south, and hand cut garlic. 
 
In their May 2010 issue, Food and Wine Magazine says: "Best New BBQ Sausage: Most Spanish chorizo is sold ready to eat, but La Tienda's semi-cured kind needs a little grilling. Made with U.S. free-range Berkshire pork, the links are delicious on their own or threaded on skewers with onions and bell peppers." 
 
La Tienda offers 12 oz packages of cooking chorizo (4 or 5 links) for $9.95 at www.LaTienda.com. 
 
About La Tienda: 
Founded in 1996, LaTienda.com is the leading gourmet food from Spain, offering over 800 products. Family–owned and managed, the business is dedicated to working with artisan and small family businesses in Spain. 
 
LaTienda.com is headquartered in Williamsburg, Virginia, with its Spanish operation based outside of San Sebastian, Spain. Warehouses in Virginia and Alicante, Spain, ship throughout the United States, Puerto Rico, Canada, Europe and the UK. LaTienda.com shipped to over 75,000 customers in 2009, including restaurants and renowned chefs. Its first retail store opened in Williamsburg, VA in November of 2009. 
 
Contact Information: 
Don Harris, (contact@latienda.com; 757-566-9606) 
 
###

Chorizo Made from Humane Pork Named "Best New BBQ Sausage"

Williamsburg, VA (Vocus/PRWEB) May 4, 2010 -- LaTienda.com, retailer of gourmet food from Spain and Latin America, is now offering huitlacoche, a rare delicacy in Mexico since Aztec times. This relative of the mushroom grows on corn kernels and is highly prized in Mexican cuisine. 
 
Huitlacoche has a smoky sweet flavor enjoyed in soups, tacos, quesadillas and salsas. It is blue-black and is excellent prepared with seafood. "This is a special food that has been enjoyed in Mexico for a thousand years," said La Tienda owner Tim Harris. La Tienda offers uncooked, frozen huitlacoche, the best way to enjoy it outside of Mexico. 
 
Huitlacoche was an important food for Native American cultures. It was a symbol for the generation of life to the Zuni. The Aztecs believed it possessed mystical powers and even considered it a potent aphrodisiac. It was known as nanha to the Hopi, and wesa by the Cochiti. Other names include cuitlacoche, corn smut, maize mushroom, maizteca mushroom and Mexican truffle. Huitlacoche, the Nahuatl (Aztec) word for this edible fungus, could not be cultivated until relatively recently. 
 
La Tienda sources this artisan product from probably the only huitlacoche farmer in the U.S. The crop is grown in small batches by inoculating ears of corn just as they are forming on the stalk. Once the huitlacoche is fully grown, it is harvested, sealed in plastic and frozen for freshness. 
 
Ironically, huitlacoche is seen as a crop blight in the U.S., and is almost impossible to find in stores north of the border. But a growing Latin American population, and an increased interest in authentic regional cuisine, is responsible for introducing special foods like huitlacoche to the U.S. culinary vocabulary. 
 
La Tienda offers 1 pound of frozen huitlacoche for $25 at www.LaTienda.com. 
 
About La Tienda: 
Founded in 1996, LaTienda.com is the leading online retailer of gourmet food from Spain and Latin America, offering over 800 products. Family–owned and managed, the business is dedicated to working with artisan and small family businesses in Spain. 
 
LaTienda.com is headquartered in Williamsburg, Virginia, with its Spanish operation based outside of San Sebastian, Spain. Warehouses in Virginia and Alicante, Spain, ship throughout the United States, Puerto Rico, Canada, Europe and the UK. LaTienda.com shipped to over 75,000 customers in 2009, including restaurants and renowned chefs. Its first retail store opened in Williamsburg, VA in November of 2009. 
 
Contact Information: 
Don Harris, (contact@latienda.com; 757-566-9606) 
 
###

La Tienda Offers Huitlacoche, the Rare Mexican 'Corn Truffle'

Williamsburg, VA (Vocus/PRWEB) March 18, 2010 -- LaTienda.com, the leading online retailer of gourmet food from Spain, recently began to deliver Spain’s celebrated Iberico and Serrano ham products to Canadian customers. Due to customs regulations, imported meat cannot currently be brought in to Canada through the United States, frustrating many Canadian customers. To remedy this situation, LaTienda.com is working with a Canadian firm to ensure that the delectable cured jamón (ham in Spanish), as well as chorizo sausages, will now be shipped legally to Canadian addresses. 
 
"Jamon is the emblematic food of Spain, but we couldn’t offer it to our Canadian customers." says Tim Harris, co-owner of LaTienda.com. "Canadians can now have whole Iberico and Serrano hams as well as Palacios chorizo sausages delivered to their homes." 
 
This effort to expand its relationship with the Canadian market is the latest sign of LaTienda.com’s recent successful growth. Within the past three months, the fourteen-year old online company launched a new retail website for the European market, as well as opened its first retail store near their corporate headquarters in Williamsburg, VA. 
 
Offering the largest selection of Spanish food in North America, LaTienda.com hopes to provide its customers with truly artisan foods from Spain and help small communities in Spain stay connected to their land and food-making traditions. The store appeals particularly to food lovers, Spanish expatriates and those who have enjoyed Spanish cuisine on their holidays. 
 
About La Tienda: 
Founded in 1996, LaTienda.com is the leading online retailer of gourmet food from Spain, offering over 800 products. Family–owned and managed, the business is dedicated to working with artisan and small family businesses in Spain. 
 
LaTienda.com is headquartered in Williamsburg, Virginia, with its Spanish operation based outside of San Sebastian, Spain. Warehouses in Virginia and Alicante, Spain, ship throughout the United States, Puerto Rico, Canada, Europe and the UK. LaTienda.com shipped to over 75,000 customers in 2009, including restaurants and renowned chefs. Its first retail store opened in Williamsburg, VA in November of 2009. 
 
Contacts: 
Don Harris, (contact@latienda.com; 757-566-9606) 
 
###

Canadian Customers Can Now Order Gourmet Hams from Spain

WILLIAMSBURG, VA January 18, 2010 – LaTienda.com announces that it will deliver the legendary Cinco Jotas Jamón Ibérico de Bellota to customers in the United States in 2010. Cinco Jotas (5J) is the elite label of Spain’s Sánchez Romero Carvajal, the world-recognized leader in Ibérico ham. Produced in limited quantities, these rare, high-end hams are usually spoken for in Spain years before the curing process has completed. However, a limited number of 5J hams will be available for the first time in the U.S. by pre-order exclusively through La Tienda, the leading online retailer of Spanish gourmet food, with delivery anticipated later this year. 
 
Tradition and quality are the essence of Sánchez Romero Carvajal, Spain’s oldest producer of Jamón Ibérico de Bellota. “Like Beluga caviar or Kobe beef, Jamón Ibérico de Bellota is one of the luxuries of the meat world, and the 5J brand is unquestionably the Rolls-Royce of its class,” says Don Harris, owner and founder of La Tienda. 
 
Carvajal is based in the mountain village of Jabugo, located in the province of Huelva in southwestern Spain. “Many people around the world now simply refer to Jamón Ibérico de Bellota as “Jabugo” due to the quality and reputation of their ham,” adds co-owner Jonathan Harris. 
 
Unlike most Ibérico producers, Carvajal's 5J brand uses only 100% Cerdo Ibérico pigs. This unique breed is descended from the prehistoric Mediterranean boar and distinguished by its black hooves (pata negra). Once weaned, these privileged animals spend their entire lives freely roaming the Dehesa woodlands, eating a diet that culminates in an abundance of acorns (bellota). The resulting hams not only have a distinctive rich and nutty flavor, but also have a surprising number of health benefits. Because of the acorns, Jamón Ibérico de Bellota contains more antioxidants than other hams, as well as more oleic acid (the same “healthy fat” found in olive oil) than any other meat. 
 
The 5J hams are hung to dry in a curing facility with windows open to the mountain air. The pig’s harmonious development of fat and muscle from its time in the Dehesa allows the ham to cure for as much as two years longer than other traditional hams, enabling chemical changes that result in a unique marbling and flavor coveted by connoisseurs in Spain and abroad. 
 
La Tienda is the leader in introducing artisan Spanish ham to the United States. Owner Tim Harris remarked, “Our family is delighted to be once again the very first to deliver an extraordinary jamón from Spain to America!” In 1998, La Tienda began offering Jamón Serrano, Spain’s most popular cured ham, made from normal pork. Beginning in 2002, the company offered customers the opportunity to place deposits in anticipation of the arrival of the first exquisite Ibérico hams to arrive on American shores. 
 
The response from those investing in Jamón Ibérico de Bellota “futures” was enthusiastic, with hundreds of customers placing deposits. Imported by Jamones Fermín USA, La Tienda delivered the first hams to these select customers in 2008. Demand has continued to grow with La Tienda sales of Fermín Bellota ham increasing more than 150% since last year. 
 
5J Jamones and Paletas (shoulders) de Bellota are only available through pre-order from LaTienda.com with a $299 fully refundable deposit. Paletas are scheduled to arrive in the summer of 2010, with the traditional bone-in hams expected in early 2011. The final price for the whole hams, based upon weight, should average approximately $1700. Small two ounce sample packets of sliced Jamón and Paleta will be available as well on LaTienda.com. 
 
About La Tienda: 
 
Founded in 1996, La Tienda is the leading online retailer of gourmet food from Spain, offering over 800 products. Family–owned and managed, the business is dedicated to working with artisan and small family businesses in Spain. LaTienda.com is headquartered in Williamsburg, Virginia, with its Spanish operation based outside of San Sebastian, Spain. Warehouses in Virginia and Alicante, Spain, ship throughout the United States, Puerto Rico, Canada, Europe and the UK. LaTienda.com will ship to over 75,000 customers in 2009, including restaurants and renowned chefs. Its first retail store opened in Williamsburg, VA in November of 2009. To find out more about Spain's fine hams, visit Jamon.com. 
 
Contacts: 
 
Don Harris, (contact@latienda.com; 757-566-9606) 
 
###

La Tienda.com to Deliver the First World-Renowned Cinco Jotas Ibérico de Bellota Hams to the USA

Toano, VA (PRWEB) December 3, 2009 -- LaTienda.com, the leading online supplier of imported Spanish foods in the USA, is expanding its business and will open its first retail store on December 10, 2009, in Williamsburg, VA. In addition to offering artisanal food, wine and hand-crafted ceramics from Spain, the store will host events aimed at engaging the community with Spanish cuisine. Cooking classes, wine tastings, and demonstrations from the nation’s top Spanish chefs are some of the events already planned for the store’s first year. 
 
“After serving the US market online for over 12 years, we are excited to provide our loyal customers with a retail experience that is worth the journey,” says owner Tim Harris. 
 
Like its online counterpart, the retail store will include a wide variety of Spanish foods, including bread made in Galicia and rare specialty hams such as Serrano and Ibérico de Bellota. It will also provide equipment and ingredient kits for making traditional tapas and paella, as well as an assortment of wines, sherries, olive oils and hand-crafted gifts. In addition, visitors will be able to create custom gift baskets and sample products. 
 
In the United States, Spain’s culture has been largely obscured by the dominant influence of nearby Latin America. “Spanish cuisine is still a relative unknown here. Many people mentally associate Spanish food with Mexican food, but it’s actually a healthy Mediterranean cuisine most similar to that of France and Italy,” says Jonathan Harris, who owns and manages the Virginia-based company with his brother, Tim, and their father, Don, a retired U.S. Navy Chaplain. 
 
According to Don Harris, the family fell in love with Spanish culture and cuisine while living in Andalucia during the 1970’s. The Harris’ founded La Tienda in 1996 hoping to share with their neighbors the “grace, warmth and traditions of Spanish cuisine which have brought so much to our lives, as a family.” 
 
Today, the rapidly expanding La Tienda aims to provide food aficionados and Spanish expatriates both in and outside of the Williamsburg area with authentic flavors of Spain that will enrich their diets and help small communities in Spain stay connected to their land and food-making traditions. 
 
As a small, family-run business, La Tienda seeks partnerships with smaller, artisanal producers in Spain. “Every product has a story, and we will be able to share its background with our customers one-on-one,” says Alexia Warner, La Tienda’s Director of Retail Operations & Customer Relations. “Don (Harris) is an excellent story teller, and we hope to utilize his firsthand knowledge and experience to enhance the customer’s appreciation of the products they purchase.” 
 
Despite the struggling retail market nationwide and its specialty niche, La Tienda has grown rapidly over the past year. In addition to opening the retail store, La Tienda has just expanded its website capabilities to deliver products throughout Europe and the UK. “We are delighted that our business has not only weathered the recession, but has actually been able to create jobs in two countries and expand into new markets during this economy,” says Jonathan Harris. 
 
La Tienda’s 2000 square foot retail space will be at 1325 Jamestown Road in the historic Whitehall building, which has served as a farmhouse, a museum, an artist’s studio and a fine dining restaurant over the past two centuries. Although there are no present plans for food service, the space includes an underground wine cellar, a full commercial kitchen and an elegant hand-carved bar, which will be well-suited for the interactive food and wine events scheduled at the store. 
 
The grand opening of La Tienda in Williamsburg will be on December 10, 2009. Check the website for hours and opening days during the holiday season. After January, the store will be open Monday through Saturday. 
 
For additional information, contact Don Harris at 757-566-9606 or visit www.latienda.com. 
 
About La Tienda: 
Founded in 1996, LaTienda.com is an online retailer offering a selection of over 800 gourmet food items from Spain. Family–owned and managed, the business is dedicated to working with artisan and small family businesses in Spain. LaTienda.com is headquartered in Williamsburg, Virginia, with its Spanish operation based outside of San Sebastian, Spain. Warehouses in Virginia and Alicante, Spain, ship throughout the United States, Puerto Rico, Canada and Europe. LaTienda.com will ship to over 75,000 customers in 2009, including restaurants and renowned chefs. The company’s founder, Don Harris, was recently honored in Washington, D.C., with the “Friend of Spain” award by the Society of Spain, citing his “special commitment to promoting Spanish culture in the United States.” 
 
###

La Tienda.com Opens Doors to Spanish Cuisine with First Retail Store

Williamsburg, VA (Vocus/PRWEB) November 18, 2009 -- LaTienda.com, the leading online supplier of imported Spanish foods in the USA, has launched a new website enabling delivery of fine Spanish food and hand-painted ceramics throughout Europe and the United Kingdom. La Tienda specializes in small, family-owned artisanal producers in the Spanish peninsula and will ship products directly from its warehouse in Alicante, Spain. 
 
“After serving the USA market for over 12 years, we are excited to expand our delivery to the European Union and the UK. We will bring the same commitment to artisan quality products and excellent customer service that has made us a leader in the USA,” says Tim Harris, who co-owns and manages the Virginia-based company with his brother, Jonathan, and their father, Don, a retired U.S. Navy Chaplain. According to Don Harris, the family fell in love with Spanish culture and cuisine while living in a neighborhood outside the Base Naval de Rota and founded the business in 1996 in order to share with their neighbors the “grace, warmth and traditions which have brought so much to our lives, as a family.” 
 
Today, the rapidly expanding La Tienda hopes to provide foodies and “Spainophiles” in Europe and the UK with authentic flavors of Spain that will enrich their lives and help Spanish communities stay connected to the land and their traditions. 
 
“We personally select iconic products from the 17 autonomous regions of Spain. Our coverage is comprehensive and complete (over 800 products), as we offer the largest online selection of authentic Spanish products in the world,” says Owner/Founder Don Harris, who was honored last month in Washington, D.C., with the “Friend of Spain” award by the Society of Spain, in recognition for his “special commitment to promoting Spanish culture in the United States.” 
 
“We prefer to distribute goods from other small, family-run businesses,” adds Co-Owner Jonathan Harris. “They take great pride in their work and don’t cut corners. Each product tells a story and preserves a tradition which we can share with our customers while providing income to local communities in Spain.” 
 
La Tienda’s online catalogue includes a wide variety of Spanish foods, including specialty meats such as Iberico and Serrano Ham. It also provides equipment and ingredient kits for making traditional tapas and paella, as well an assortment of olive oils and hand-crafted gifts. 
 
Secure payment services, in euros, dollars and pounds, are provided through the Spanish bank La Caixa S.L. and PayPal, which allow either credit card or bank transfers. All orders are shipped within one business day via NACEX and delivery usually takes one to two days. Perishable items like cheeses, ham and chocolates are shipped in insulated shipping containers with ice packs. 
 
For additional information, contact Don Harris or visit www.latienda.com. 
 
About La Tienda: 
Founded in 1996, LaTienda.com is an online retailer offering a selection of over 800 gourmet food items from Spain. Family–owned and managed, the business is dedicated to working with artisan and small family businesses in Spain. LaTienda.com is headquartered in Williamsburg, Virginia, with its Spanish operation based outside of San Sebastian, Spain. Warehouses in Virginia and Alicante, Spain, ship throughout the United States, Puerto Rico, Canada, Europe and the UK. LaTienda.com will ship to over 75,000 customers in 2009, including restaurants and renowned chefs. Its first retail store will open in Williamsburg, VA, in late 2009. 
 
Contact: 
Don Harris, Founder and Owner 
Tienda Incorporated 
757-566-9606 
 
###

LaTienda.com Now Delivers a Taste of Spain to Europe and UK

Toano, VA (PRWEB) August 11, 2009 -- Latienda.com, a family-owned business and the premier online source of fine Spanish food in America, is proud to introduce artisan soups and sauces from Despensa la Nuestra – products which are not only delicious, but also represent the triumph of strong-willed rural mothers over tough economic times. 
 
Despensa la Nuestra products are made from old family recipes, using fine local ingredients and no artificial preservatives – in the finest tradition of regional home cooking. What we view as gourmet, they have been serving their families for years. These classic homemade dishes have now grown into a source of income for the whole town. 
 
A few years ago the Andalusian village of Villarrubia in rural Córdoba faced an economic challenge when the local sugar beet processing factory closed down permanently. One thousand men were laid off and the main source of income for the town was gone. 
 
Not only were the jobs gone, but the traditional rhythms of family life were disrupted. Fathers had to leave town in search of work and mothers had to begin working outside the home to support their household. There was no time for these working women to shop at the market or proudly serve home cooked meals to their families. 
 
That is, until Lola León gathered a group of women in her town to save the way of life they loved. These determined women of Andalucía rolled up their sleeves and went to work preparing the traditional food of the region for their families and their neighbors who had to work outside the home. 
 
First they gathered family recipes, some of which were three generations old. Next they studied the health regulations and set up a small commercial kitchen which they named Despensa la Nuestra, “Our Pantry.” Finally, they got to work cooking their treasured family dishes for those mothers working outside the home. 
 
Now the word is out: they are producing some of the finest artisan food in all of Spain. Their all-natural product offerings include salmorejo, the classic cold soup of Córdoba; traditional sofrito sauce; tomate frito, a sauce essential to basic daily cooking; classic Andalucian gazpacho; and ajo blanco, a cold almond soup originating in Granada. Products are priced between $6.50 and $14.50 and are available at LaTienda.com. 
 
The women of Despensa la Nuestra rise in the early morning hours when the rest of the village is still asleep, so that they can work all morning in their commercial kitchen and finish up in time to greet their children for the mid-day meal. Fellow workers without family obligations finish cleaning up the kitchen. 
 
In this way, the women of Despensa la Nuestra remain true to the tradition they so highly value, while helping others to preserve their family meals, too. With these handmade products mothers who work outside the home can still preside over their table and provide traditional, healthy and delicious fare to their families. 
 
At La Tienda, it delights us to support small companies like Despensa la Nuestra which cook from the wisdom of generations while preserving local custom and ways of life. 
 
###

Rural Mothers Cook Up a Rescue for Town and Tradition

Toano, VA (PRWEB) June 23, 2009 -- At the end of the twentieth century, the Mangalica (mahn-gah-lee-kah) pig from the steppes of Hungary faced extinction due to the ravages of two world wars and the industrialization of meat production. In 1991, Juan Vicente Olmos, a leading figure in the production of ham in Spain, sought out and purchased the remaining breeding stock of this venerable breed to avert this disaster. He recognized that the Mangalica was genetically similar to the iconic Cerdo Ibérico of Spain, source of Europe’s finest ham. 
 
Like the Ibérico, the meat of the Mangalica is marbled with beneficial fat and bursting with flavor. Remarkably, both the Mangalica and the Ibérico meats are rich in monounsaturated fatty acids (more than 50%). 
 
The possibility of saving this special breed motivated Juan Vicente Olmos, head of Monte Nevado - a quality ham producer in Spain, to join with Hungarian agricultural scientist Peter Tóth to acquire every Mangalica pig they could identify. In 1991, there were only 198 purebred Mangalica pigs in the country, and 30 breeding sows. These big hearty pigs could only be found on a few farms in the remote steppes of Hungary. 
 
Olmos and Tóth entrusted their rare animals to local Hungarian farmers who raise them the traditional way. To this day, the Mangalica pigs live a happy farm life and occasionally roam the rolling meadows of their native land. These wooly snow pigs stay in barns where they live in large groups, under "pig friendly" conditions. During their lifetime, the pigs are given plenty of opportunity for exercise, unlike ordinary commercial pigs of today. 
 
After the Mangalica pigs are slaughtered in Hungary, the meat is brought to Spain by Monte Nevado to be cured in the rugged mountains of La Rioja, following the traditional Spanish regimen. When the ham cures naturally in the cool mountain air, the extra marbling permits the luxury of a longer cure - resulting in a higher flavor and taste profile. The result is a delicious, sweet and supple ham cured in Spain, new to the world market. 
 
In less than 20 years, Olmos and Tóth have accomplished a dramatic recovery for a nearly extinct species. Today Monte Nevado breeds 8,000 pigs on its own farms, and controls the breeding of an additional 12,000 pigs on farms in the surrounding regions of Hungary. Even at that level, the supply of these rare hams is severely limited. 
 
A select number of whole boneless Mangalica dry cured hams are now available online for delivery in the United States exclusively from La Tienda. The company is a gourmet Spanish food importer and online retailer based in Williamsburg, Virginia, owned and operated by the Harris family. They were the first to deliver Jamón Serrano to homes across the United States in 1997, and the first to retail Jamón Ibérico de Bellota in the USA. The typical Mangalica boneless ham weighs about 9 pounds. A representative boneless ham runs about $495. In comparison, the typical Ibérico boneless ham costs more than $700 in the United States. 
 
With over 700 fine products from Spain, La Tienda is the leading source of quality Spanish food in America. “We are proud that La Tienda will be providing a superb ham, in partnership with the producer, Monte Nevado,” explained co-owner Jonathan Harris. “In addition to offering a superb new ham, we are helping in the recovery of a vanishing breed, preserving traditional agriculture, and encouraging humane animal husbandry. What could be better?” 
 
###

Curly Haired Snow Pig Rescued from Extinction: Ham Eaters Rejoice

(Vocus/PRWEB ) April 8, 2009 -- For over one hundred years Monte Nevado has been curing jamón high in the Sierra de Cameros mountains of northern Spain. These hams are all natural – just pork and salt. They have named LaTienda.com as their exclusive source of their All Natural Jamón Serrano in America. 
 
LaTienda.com is a family company, which has been online since 1996. The Virginia based Spanish food online retailer, was the first to bring Jamón Serrano and Jamón Ibérico de Bellota to homes across America. It now introduces All Natural Jamón Serrano in half pound hand-sliced packets for $19.95. 
 
Jamón Serrano, the signature cured ham from Spain, is becoming increasingly familiar to restaurants and fine grocers across the United States. It is a sea salt cured ham that is ready to eat, somewhat similar to Italian Prosciutto di Parma. However, the Spanish curing process produces a ham with significantly less fat and salt, a fuller flavor, and a firmer texture than prosciutto. 
 
Traditionally, fresh Serrano hams are cured in the mountain air for 12 -18 months. However, in the past up to 10% of the hams were discarded due to spoilage. Some modern Spanish ham companies have virtually eliminated this problem by using modern curing methods, ultra clean facilities, and by adding nitrates. Although the addition of nitrates reduces spoilage and hastens the curing time, it comes at a cost; the flavor is diminished compared to the all natural ham. While sea salt contains nitrates, it is only a trace amount. 
 
Producer Monte Nevado rejects any short-cuts in its all natural hams and follows the traditional methods of curing. Rather than compromising the natural flavor by speeding up the curing process with the addition of nitrates, Monte Nevado invests more curing time for the hams, as it has for four generations. This gives the natural sea salt more time to cure the hams. Monte Nevado is based in La Rioja at 3,300 feet where the fresh, dry air of the mountains cures its hams a minimum of 15 months to ensure they are as good as or better than any nitrate treated ham. 
 
LaTienda.com was the first company to offer Jamón Serrano online to customers in the U.S., starting in 1998; it also prepared the way for Jamón Iberico de Bellota, Spain’s finest ham, by taking deposits for the $1400 hams and proving there was a market for fine Spanish foods. The company is owned by the Harris family and offers over 600 gourmet products from Spain through its website and print catalog. 
www.latienda.com 
 
###

LaTienda.com introduces All Natural Serrano Ham to the U.S.A.

(Vocus/PRWEB ) February 9, 2009 -- Less than a year after the first shipments of the prized Iberico de Bellota Pata Negra arrived in the USA, the culmination of a ten-year effort to import Spain's iconic gourmet ham, a recent USDA ruling means that all future shipments will arrive 'pata negra sin pata' – without the telltale black hoof. In addition, a new 100% duty on all bone-in hams from Europe means that any Spanish hams imported after March 2009 will cost twice as much. 
 
Carving a Pata Negra with the hoof attached is emblematic of traditional Spanish hospitality. The black hoof is an important element in the presentation of the Jamón Ibérico de Bellota, and a guarantee of its authenticity. 
 
"It's a double whammy", La Tienda owner Don Harris groaned, "First, I don't think the officials are aware of the profound cultural implications of what they are doing – you might say they're ham fisted! Second, after the bureaucrats significantly devalued the pata negra's presentation, the politicians stepped in to double the price by slapping on a punitive 100% tariff." Once the last hams with hoofs are sold, no more hoof-on Pata Negra Jamón Ibérico hams will reach the American market. 
 
As soon as the USDA regulation was known, 
LaTienda.com, the leading source of gourmet food from Spain, purchased all the hoof-on Pata Negras still available from the exclusive importer Fermín USA. 
 
Last year, the American culinary world was set astir by the arrival of the first Jamón Ibérico to the American shores. Perhaps the finest of all hams, Iberico Bellota Pata Negra retails for about $1400 per ham. The ham is so prized that several hundred aficionados placed $199 deposits and waited up to seven years to secure the rights to purchase one of the hams from LaTienda.com as soon as they were available. 
 
Now, in a strange turn of events, a change in the USDA ruling requires the hooves to be removed from all whole hams imported to the USA, beginning in January 2009. 
 
The fabled Iberico de Bellota hams are from pigs of an ancient breed, Cerdo Ibérico, which graze free-range in forest meadows and gorge on acorns, giving the hams a unique taste and healthy fat similar to olive oil. This venerable breed is differentiated from the garden variety pink pig by the color of their hoofs, which are normally coal black. For this reason, they have been traditionally referred to as "Pata Negra," or "black hoof." 
 
There was a scandal in Madrid 9 or 10 years ago when a company was caught painting the hooves on its white Serrano hams black in order to pass them off as the far more valuable Iberico Pata Negra. Apparently, some of the paint finally rubbed off on an unsuspecting shopper and there was public outrage. 
 
The newspapers followed the story, chronicling the plight of the duped ham lovers and the evil doers who had sold them a faux Ibérico ham with a painted hoof. The government finally intervened, and the populace was calmed. Even today, you can spot the occasional ham shopper in Spain rubbing the hoof to make sure that its color is natural. 
 
After January, the Iberico hams imported into the United States will be identical in quality, but without the hoof. Producer Embutidos & Jamones Fermín of La Alberca, Spain is concerned about the fall out from being required to remove the hoofs. Owner Santiago Martín addressed his distributors saying, "We hope this new development does not raise suspicion from our customers. We would like to reassure them and guarantee that Fermín Ibérico ham is 100% from the Ibérico breed. in spite of the lack of hooves, the hams are truly the Ibérico breed, or Pata Negra, and we guarantee this unequivocally." 
 
LaTienda.com, a family-owned gourmet Spanish food importer and online retailer based in Williamsburg, VA, was the first to bring Jamón Serrano to homes across the United States in 1997, and the first to retail Jamón Iberico in the USA. 
 
###

La Tienda.com Delivers First Ultra Gourmet Spanish Hams in America

Other Press

La Tienda Converts Restaurant Into Community Kitchen

La Tienda Raises Over $100,000 in Donations for Spanish Food Banks

LaTienda.com Raises Over $68,000 in Donations for the Campaign for Spain

La Tienda Introduces a New Chocolates Collection from the Luxury Barcelona Chocolatier - Farga