La Tienda in the Press
- February 19, 2013
LaTienda.com's Campaign for Spain with Penelope Cruz and Annie Sibboney raises over $50,000 in donations for The Spanish Federation of Food Banks
In November 2012, LaTienda.com launched the Campaign for Spain to support the Spanish Federation of Food Banks (FESBAL). With Spain suffering through its worst social and economic crisis in at least a generation, and unemployment at over 25%, La Tienda found itself in a unique position to help. La Tienda raised funds, and matched dollar for dollar, donations given on the website. The holiday campaign raised funds in excess of $25,000 and La Tienda has matched that amount, resulting in a total donation of $50,000.