After driving through the bountiful Vera valley dotted with fruit trees and modest farms, Tim and i were greeted heartily by two millers, José María Hernández and his son, Alvaro.  I always appreciate the "down to earth" quality of people whose livelihood is tied to the soil.  Soon Alvaro proudly showed us group pictures of the three generations who  pioneered the production of pimentón de la vera, the famous smoked paprika of Spain.  He identified  each member of their family, one by one! 

	Eva came down from Madrid especially to greet us.  Speaking in flawless English she guided us through their warehouse, which was a virtual working museum of paprika mills dating back to the early twentieth century. The mills were engineering works of art and José María was particularly proud that La Dalia paprika was still  produced using the original granite millstones.  The unique properties of granite assure the amazing fineness of the rich red powder that came from the little smoked peppers the farmer brought from the field. 

	<a href="/food/smoked_paprika.html">See our artisan smoked paprika ►</a>

José María Hernández - Paprika Miller

We asked María Angeles to provide La Tienda’s saffron, because within gourmet circles her family has an impeccable reputation. Their saffron is certified as D.O.P. La Mancha, guaranteeing quality in an industry rife with counterfeit products.  We visited her in their modest farmhouse on the plains of La Mancha.  There her husband, Juan Antonio, explained how they carefully maintain the highest standards of this precious spice – as a matter of personal pride.  Along with their children, David and Paloma, the family continues the tradition of planting, hand harvesting and toasting saffron with an inimitable artistry that comes from generations of experience.  They only produce a few kilos of saffron per year.  Our partnership with them has helped resurrect the saffron tradition within their village of Minaya, where they have recruited neighbors to help harvest this labor intensive crop.

	<a href="/food/saffron.html">See our artisan saffron ►</a>

María Angeles and Juan Antonio - Saffron Farmers

Our friend Pepe Ruíz provides our Calasparra paella rice, and we always enjoy visiting the tiny town of Calasparra to visit with him.  The rice grown in fresh water, high in the mountains along the Mundo and Segura rivers.  Why grow rice in the mountains?  One story is that centuries ago malaria affected the low lands near Valencia, and as an accident of history, they blamed the disease on the location of the rice fields. When they moved the rice crop to the mountains of Calasparra, the mosquitoes were left behind.  In the new climate the grains of rice took longer to mature, and so are able to absorb an amazing amount of rich broth – the secret of good paella!  Calasparra rice is the only DOP protected rice growing region in Spain, and it is still artisan grown with no insecticides or herbicides. 

	<a href="/food/rice-and-pasta.html">See our artisan paella rice ►</a>

Pepe Ruíz - Rice Farmer

On the banks of the Ebro and Ega rivers, a few miles from La Rioja, you will find the finest farmland in Navarra. This is the ideal environment for growing some of Spain’s most iconic vegetables, like sweet piquillo peppers, meltingly tender white asparagus and delicate baby artichokes.

In 1960, José Salcedo Soria and Amalia Herce Herce began preparing these delicacies in the family home in San Adrián. Today their son, José Pedro Salcedo Herce, carries on the "obsession" for quality. We have worked with José and his nephew, Patxi Pastor Salcedo, for nearly twenty years, and we are always amazed by the exceptional quality of their products. What is their secret? They use only freshly harvested vegetables raised within a few miles of San Adrián, and everything is packed by hand with no preservatives. We have never tasted higher quality jarred vegetables in Spain, or anywhere else in the world!

	<a href="/el-navarrico/">See our El Navarrico vegetables ►</a>

José Salcedo - Vegetable Producer

Gourmet Gift Boxes on Sale - Today only, save on select gift boxes from Spain + they ship free!

Save up to 30% off 60 gourmet gifts from Spain!

NYT Wirecutter - "The 15 Best Gifts for People Who Love Food" - ¡Ole! Our Deluxe Tapas Sampler is a best gifts pick.

Gifts Full of Spanish Flavor - Send a gift worth savoring this holiday season.

We're All About Familia - Our family-run company supports Spains's amazing artisans.

Gourmet Gift Boxes on Sale

Gifts on Sale

The 15 Best Gifts for People Who Love Food

Gifts Full of Spanish Flavor

We're All About Familia

Gourmet Gift Boxes on Sale

Gifts on Sale

The 15 Best Gifts for People Who Love Food

Gifts Full of Spanish Flavor

We're All About Familia

Popular Holiday Gifts

Welcome to La Tienda!

Meet Our Artisans

Learn More About La Tienda

Try Our Best Paella

Get Free Paella Recipe eBook!

Try Our Best Paella

Get Free Paella Recipe eBook!