After driving through the bountiful Vera valley dotted with fruit trees and modest farms, Tim and I were greeted heartily by two millers, José María Hernández and his son, Alvaro.&nbsp; I always appreciate the "down to earth" quality of people whose livelihood is tied to the soil.&nbsp; Soon Alvaro proudly showed us group pictures of the three generations who&nbsp; pioneered the production of pimentón de la vera, the famous smoked paprika of Spain.&nbsp; He identified&nbsp; each member of their family, one by one!&nbsp;Eva came down from Madrid especially to greet us.&nbsp; Speaking in flawless English she guided us through their warehouse, which was a virtual working museum of paprika mills dating back to the early twentieth century. The mills were engineering works of art and José María was particularly proud that La Dalia paprika was still&nbsp;produced using the original granite millstones.&nbsp; The unique properties of granite assure the amazing fineness of the rich red powder that came from the little smoked peppers the farmer brought from the field.&nbsp;<a href="/food/smoked_paprika.html">See our artisan smoked paprika ►</a>

José María Hernández - Paprika Miller

We first got to know Fermín Rodríguez when he invited us to tour his family olive groves in Priego de Córdoba.  He told us of how, as a child, he would hide in the hollows of the ancient olive trees at the foot of the rolling Vizcántar Hills. Clearly, this is his life and his passion. As a professional taster, and producer of Señorío de Vizcántar Extra Virgin Olive Oil, he introduced us to the complex world of true extra virgin olive oil. A few years ago he married a delightful Berber woman named Aixa and we enjoy visiting their little girl Sofía during our visits. Maybe she will join the olive oil business with her father some day!

	<a href="/food/olive_oil.html">See our artisan extra virgin olive oils ►</a>

Fermín Rodríguez - Olive Oil Taster

Our friends Bernát and his son of the same name work together in a modest workshop in a village on the island of Mallorca. They are a vanishing breed of craftsmen who create olive wood bowls, plates, mortars and pestles and other utilitarian objects from whole pieces of olive wood – nothing is laminated or glued together. The search for large pieces of fallen olives trees is a daunting task, but once the olive wood enters their workshop, father and son transform it to a thing of beauty.  Standing next to them amidst the sawdust and the lathes is a magical event.

	<a href="/table/olivewood.html">See our artisan olive wood ►</a>

Bernát Fiol - Olive Wood Carver

In the beautiful Basque fishing village of Ondarroa, the Ortiz family founded Conservas Ortiz in 1891 to produce exceptional canned seafood. Now in its fifth generation, this family owned cannery is famed for its line caught Bonito del Norte tuna. Each tuna is sustainably harvested with hook and pole, and each can is packed by hand, preserving the delicate, tender tuna for you to enjoy. Discover the finest canned tuna in the world.

	<a href="/ortiz/">See our Ortiz seafood ►</a>

The Ortiz Family - Canned Seafood Maker

This One's on Us - Free Olive Oil with $99 Orders - While supplies last! Use Promo Code: ACEITE

Gift Ideas for Father's Day - Share the spirit of Spain with dad this Father's Day!

Delicious Paella Made Easy - Find all the ingredients and gear you need for a next-level paella.

It's Grilling Season - Cook out with the delicious flavors of Spain this summer!

We're All About Familia - Our family-run company supports Spains's amazing artisans.

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Gazpacho Andaluz with Extra Virgin Olive Oil

Cod and Caramelized Onion Croquetas by Senén (for Oven)

Churros Pastries by Peregrino - Toast and Serve

Video describing Peregrino, La Tienda's house brand

Peregrino Brand Foods Video

Señorío de Vizcántar Special Selection Extra Virgin Olive Oil

Anchovy Stuffed Olives by Peregrino - 'Extra' Quality

Barra Cantábrica - Extra Airy Bread

Sliced Serrano Ham by Peregrino, Nitrate Free - 6 oz

Serving Sliced Jamón Serrano Video

Mini Cooking Chorizo Links by Peregrino

Free Olive Oil with $99 Orders! Promo Code: ACEITE

Free Olive Oil with $99 Orders

Gift Ideas for Father's Day

Delicious Paella Made Easy

It's Grilling Season

We're All About Familia

Free Olive Oil with $99 Orders

Gift Ideas for Father's Day

Delicious Paella Made Easy

It's Grilling Season

We're All About Familia

Best Sellers ►

Welcome to La Tienda!

Meet Our Artisans

Learn More About La Tienda

Try Our Best Paella

Get Free Paella Recipe eBook!

Try Our Best Paella

Get Free Paella Recipe eBook!