After driving through the bountiful Vera valley dotted with fruit trees and modest farms, Tim and i were greeted heartily by two millers, José María Hernández and his son, Alvaro.  I always appreciate the "down to earth" quality of people whose livelihood is tied to the soil.  Soon Alvaro proudly showed us group pictures of the three generations who  pioneered the production of pimentón de la vera, the famous smoked paprika of Spain.  He identified  each member of their family, one by one! 

	Eva came down from Madrid especially to greet us.  Speaking in flawless English she guided us through their warehouse, which was a virtual working museum of paprika mills dating back to the early twentieth century. The mills were engineering works of art and José María was particularly proud that La Dalia paprika was still  produced using the original granite millstones.  The unique properties of granite assure the amazing fineness of the rich red powder that came from the little smoked peppers the farmer brought from the field. 

	<a href="/food/smoked_paprika.html">See our artisan smoked paprika ►</a>

José María Hernández - Paprika Miller

We asked María Angeles to provide La Tienda’s saffron, because within gourmet circles her family has an impeccable reputation. Their saffron is certified as D.O.P. La Mancha, guaranteeing quality in an industry rife with counterfeit products.&nbsp; We visited her in their modest farmhouse on the plains of La Mancha.&nbsp; There her husband, Juan Antonio, explained how they carefully maintain the highest standards of this precious spice – as a matter of personal pride.&nbsp; Along with their children, David and Paloma, the family continues the tradition of planting, hand harvesting and toasting saffron with an inimitable artistry that comes from generations of experience.&nbsp; They only produce a few kilos of saffron per year.&nbsp; Our partnership with them has helped resurrect the saffron tradition within their village of Minaya, where they have recruited neighbors to help harvest this labor intensive crop.<a href="https://www.tienda.com/food/saffron">See our artisan saffron ►</a>

María Angeles and Juan Antonio - Saffron Farmers

One recent Easter week, we visited the Villajos family in the tiny village of Porzuna deep in the meseta of La Mancha, where Antonio creates one of Spain's finest Manchego cheeses.&nbsp; When we visited last, Antonio's son was just finishing high school, and his daughter was working at one of the desks in their modest office. He took us for a brief tour of his cheese making operation, and we learned that Antonio knows each of the local shepherds, so that the fresh sheep's milk often arrives at the dairy only 15 minutes after it is milked! It is hard to describe the warmth and hospitality extended by Antonio and his wife. We have never tasted a Manchego cheese that compares to the ones he and his cheese master Bernardo produce.<a href="https://www.tienda.com/artisan-cheese/cheese-sheep">See our artisan cheeses ►</a>

Antonio Villajos - Cheesemaker

At the top of a mountain in western Spain sits the magical medieval village of La Alberca, located in the heart of the Sierra de Francia National Park. It just so happens that this is the perfect place to dry and age jamón, and in 1956, Fermín Martín founded Jamones y Embutidos Fermín to produce artisan Ibérico hams and sausages.

Today Martín’s children, Santiago and Francisca, run the company following the same artisan, all natural methods as their father. With over 100 employees, Fermín is the lifeblood of this small village. In 2007, Fermín was the first Ibérico ham maker allowed in the U.S., and La Tienda was proud to sell their very first Jamón Ibérico in America.

	<a href="/fermin/">See our Fermín meats ►</a>

Santiago Martín - Jamones Fermín Owner

Today Only! Jamón Sale - Save on whole Spanish hams + they ship free!

Delicious Paella Made Easy - Find all the ingredients and gear you need for a next-level paella.

New! Tender Spanish Lamb - First time ever! Succulent, tender lamb from Córdoba

Spain is on the menu this September - Win exclusive dining experiences + a trip to Spain!

We're All About Familia - Our family-run company supports Spains's amazing artisans.

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Cinco Jotas Bone-In 100% Ibérico de Bellota Shoulder - FREE SHIPPING!

La Tienda's Jonathan Harris demonstrates how to slice a whole Spanish jamon

How to Slice a Whole Jamón Video

Hot Palacios Chorizo from Spain

Queso Payoyo Cheese from Andalucía - 1.1 Pounds

Sliced Ibérico de Bellota Ham by Peregrino, Nitrate Free - 2 oz

La Tienda's Jonathan Harris demonstrates
La Tienda's Jonathan Harris explains the difference between Jamón Serrano, Ibérico and Bellota

Jamón Sale

Delicious Paella Made Easy

New! Tender Spanish Lamb

Eat Spain. Drink Spain. Win Spain.

We're All About Familia

Jamón Sale

Delicious Paella Made Easy

New! Tender Spanish Lamb

Eat Spain. Drink Spain. Win Spain.

We're All About Familia

Best Sellers

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Learn More About La Tienda

Try Our Best Paella

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Try Our Best Paella

Get Free Paella Recipe eBook!