After driving through the bountiful Vera valley dotted with fruit trees and modest farms, Tim and i were greeted heartily by two millers, José María Hernández and his son, Alvaro.  I always appreciate the "down to earth" quality of people whose livelihood is tied to the soil.  Soon Alvaro proudly showed us group pictures of the three generations who  pioneered the production of pimentón de la vera, the famous smoked paprika of Spain.  He identified  each member of their family, one by one! 

	Eva came down from Madrid especially to greet us.  Speaking in flawless English she guided us through their warehouse, which was a virtual working museum of paprika mills dating back to the early twentieth century. The mills were engineering works of art and José María was particularly proud that La Dalia paprika was still  produced using the original granite millstones.  The unique properties of granite assure the amazing fineness of the rich red powder that came from the little smoked peppers the farmer brought from the field. 

	<a href="/food/smoked_paprika.html">See our artisan smoked paprika ►</a>

José María Hernández - Paprika Miller

We first got to know Fermín Rodríguez when he invited us to tour his family olive groves in Priego de Córdoba.  He told us of how, as a child, he would hide in the hollows of the ancient olive trees at the foot of the rolling Vizcántar Hills. Clearly, this is his life and his passion. As a professional taster, and producer of Señorío de Vizcántar Extra Virgin Olive Oil, he introduced us to the complex world of true extra virgin olive oil. A few years ago he married a delightful Berber woman named Aixa and we enjoy visiting their little girl Sofía during our visits. Maybe she will join the olive oil business with her father some day!

	<a href="/food/olive_oil.html">See our artisan extra virgin olive oils ►</a>

Fermín Rodríguez - Olive Oil Taster

Not far from Madrid is Sigüenza, a hill-town topped with a fairytale castle. &nbsp;In this ancient village, Jesus Blasco works with his brother and son to cut and stitch bota wineskins by hand, as they have been made for thousands of years. &nbsp;His small workshop is not much different than that of his father and grandfather, both of whom practiced this ancient trade.Jesús greeted us at his door and proudly showed us the painstaking process of cutting a goat hide, stitching it together, then sealing it with pine pitch to make it waterproof. &nbsp;Jesús and his son are proud of their skills, and are innovating to help preserve this craft for generations to come.<a href="/table/wine-service">Shop Bota Wineskins&nbsp;&nbsp;►</a>

Jesús Blasco - Bota Wineskin Maker

On the banks of the Ebro and Ega rivers, a few miles from La Rioja, you will find the finest farmland in Navarra. This is the ideal environment for growing some of Spain’s most iconic vegetables, like sweet piquillo peppers, meltingly tender white asparagus and delicate baby artichokes.

In 1960, José Salcedo Soria and Amalia Herce Herce began preparing these delicacies in the family home in San Adrián. Today their son, José Pedro Salcedo Herce, carries on the "obsession" for quality. We have worked with José and his nephew, Patxi Pastor Salcedo, for nearly twenty years, and we are always amazed by the exceptional quality of their products. What is their secret? They use only freshly harvested vegetables raised within a few miles of San Adrián, and everything is packed by hand with no preservatives. We have never tasted higher quality jarred vegetables in Spain, or anywhere else in the world!

	<a href="/el-navarrico/">See our El Navarrico vegetables ►</a>

José Salcedo - Vegetable Producer

Up to $40 Off Spanish Favorites - $15 off $99 orders, $25 off $149 orders or $40 off $249 orders. Promo Code: FIESTA

Delicious Paella Made Easy - Find all the ingredients and gear you need for a next-level paella.

Share the Joy of Tapas - Shop the best ingredients for a tempting tapas spread.

Light & Flavorful Conservas - Enjoy healthy, simply prepared tinned seafood from Spain!

We're All About Familia - Our family-run company supports Spains's amazing artisans.

Best Sellers ►

Cod and Caramelized Onion Croquetas by Senén (for Oven)

Sliced Serrano Ham by Peregrino, Nitrate Free - 6 oz

Serving Sliced Jamón Serrano Video

Glass Porrón Wine Pitcher

La Tienda's Jonathan Harris demonstrates how to use a Spanish porrón wine pitcher

Spanish Porrón Wine Pitcher Video

Mini Tortilla Española Potato Omelets by Peregrino (4 Pieces)

Video describing Peregrino, La Tienda's house brand

Peregrino Brand Foods Video

Churros Pastries by Peregrino - Toast and Serve

Artisan Young Manchego Cheese from La Mancha - 12.3 Ounces

Gazpacho Andaluz with Extra Virgin Olive Oil

Señorío de Vizcántar Special Selection Extra Virgin Olive Oil

Up to $40 Off Your Order - Use Promo Code: FIESTA

Up to $40 Off Spanish Favorites

Delicious Paella Made Easy

Share the Joy of Tapas

Light & Flavorful Conservas

We're All About Familia

Up to $40 Off Spanish Favorites

Delicious Paella Made Easy

Share the Joy of Tapas

Light & Flavorful Conservas

We're All About Familia

Best Sellers ►

Welcome to La Tienda!

Meet Our Artisans

Learn More About La Tienda

Try Our Best Paella

Get Free Paella Recipe eBook!

Try Our Best Paella

Get Free Paella Recipe eBook!