After driving through the bountiful Vera valley dotted with fruit trees and modest farms, Tim and i were greeted heartily by two millers, José María Hernández and his son, Alvaro.  I always appreciate the "down to earth" quality of people whose livelihood is tied to the soil.  Soon Alvaro proudly showed us group pictures of the three generations who  pioneered the production of pimentón de la vera, the famous smoked paprika of Spain.  He identified  each member of their family, one by one! 

	Eva came down from Madrid especially to greet us.  Speaking in flawless English she guided us through their warehouse, which was a virtual working museum of paprika mills dating back to the early twentieth century. The mills were engineering works of art and José María was particularly proud that La Dalia paprika was still  produced using the original granite millstones.  The unique properties of granite assure the amazing fineness of the rich red powder that came from the little smoked peppers the farmer brought from the field. 

	<a href="/food/smoked_paprika.html">See our artisan smoked paprika ►</a>

José María Hernández - Paprika Miller

Our friends Bernát and his son of the same name work together in a modest workshop in a village on the island of Mallorca. They are a vanishing breed of craftsmen who create olive wood bowls, plates, mortars and pestles and other utilitarian objects from whole pieces of olive wood – nothing is laminated or glued together. The search for large pieces of fallen olives trees is a daunting task, but once the olive wood enters their workshop, father and son transform it to a thing of beauty.  Standing next to them amidst the sawdust and the lathes is a magical event.

	<a href="/table/olivewood.html">See our artisan olive wood ►</a>

Bernát Fiol - Olive Wood Carver

At the top of a mountain in western Spain sits the magical medieval village of La Alberca, located in the heart of the Sierra de Francia National Park. It just so happens that this is the perfect place to dry and age jamón, and in 1956, Fermín Martín founded Jamones y Embutidos Fermín to produce artisan Ibérico hams and sausages.

Today Martín’s children, Santiago and Francisca, run the company following the same artisan, all natural methods as their father. With over 100 employees, Fermín is the lifeblood of this small village. In 2007, Fermín was the first Ibérico ham maker allowed in the U.S., and La Tienda was proud to sell their very first Jamón Ibérico in America.

	<a href="/fermin/">See our Fermín meats ►</a>

Santiago Martín - Jamones Fermín Owner

In the beautiful Basque fishing village of Ondarroa, the Ortiz family founded Conservas Ortiz in 1891 to produce exceptional canned seafood. Now in its fifth generation, this family owned cannery is famed for its line caught Bonito del Norte tuna. Each tuna is sustainably harvested with hook and pole, and each can is packed by hand, preserving the delicate, tender tuna for you to enjoy. Discover the finest canned tuna in the world.

	<a href="/ortiz/">See our Ortiz seafood ►</a>

The Ortiz Family - Canned Seafood Maker

Shop Now for $10 Off Orders Over $99 - Offer ends Monday, April 6th! Promo code: SOLEADA

It's Grilling Season - Cook out with the delicious flavors of Spain this spring!

New! Tender Spanish Lamb - Succulent, tender lamb–the perfect choice for spring dinners!

Light & Flavorful Conservas - Enjoy healthy, simply prepared tinned seafood from Spain!

We're All About Familia - Our family-run company supports Spains's amazing artisans.

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Sliced Ibérico Ham by Peregrino, Nitrate Free - 2 oz

La Tienda's Jonathan Harris demonstrates
La Tienda's Jonathan Harris explains the difference between Jamón Serrano, Ibérico and Bellota

Difference Between Jamón Serrano, Ibérico and Bellota Video

Butifarra Sausage with Ibérico Pork

Sardinillas by Conservas de Cambados - Small Sardines

Anchovy Stuffed Olives by Peregrino - 'Extra' Quality

Video describing Peregrino, La Tienda's house brand

Peregrino Brand Foods Video

Burnt Basque Cheesecake, The Original by Casa Eceiza

Serrano Ham Croquetas by La Croquetina

Gazpacho Andaluz with Extra Virgin Olive Oil

Cinco Jotas Sliced 100% Ibérico de Bellota Shoulder - 3 oz

Save $10 Off $99 Orders - Promo Code: SOLEADA

$10 Off Orders Over $99

It's Grilling Season

New! Tender Spanish Lamb

Light & Flavorful Conservas

We're All About Familia

$10 Off Orders Over $99

It's Grilling Season

New! Tender Spanish Lamb

Light & Flavorful Conservas

We're All About Familia

Best Sellers ►

Welcome to La Tienda!

Meet Our Artisans

Learn More About La Tienda

Try Our Best Paella

Get Free Paella Recipe eBook!

Try Our Best Paella

Get Free Paella Recipe eBook!