After driving through the bountiful Vera valley dotted with fruit trees and modest farms, Tim and i were greeted heartily by two millers, José María Hernández and his son, Alvaro.  I always appreciate the "down to earth" quality of people whose livelihood is tied to the soil.  Soon Alvaro proudly showed us group pictures of the three generations who  pioneered the production of pimentón de la vera, the famous smoked paprika of Spain.  He identified  each member of their family, one by one! 

	Eva came down from Madrid especially to greet us.  Speaking in flawless English she guided us through their warehouse, which was a virtual working museum of paprika mills dating back to the early twentieth century. The mills were engineering works of art and José María was particularly proud that La Dalia paprika was still  produced using the original granite millstones.  The unique properties of granite assure the amazing fineness of the rich red powder that came from the little smoked peppers the farmer brought from the field. 

	<a href="/food/smoked_paprika.html">See our artisan smoked paprika ►</a>

José María Hernández - Paprika Miller

Our friend Pepe Ruíz provides our Calasparra paella rice, and we always enjoy visiting the tiny town of Calasparra to visit with him.&nbsp; The rice grown in fresh water, high in the mountains along the Mundo and Segura rivers.&nbsp; Why grow rice in the mountains?&nbsp; One story is that centuries ago malaria affected the low lands near Valencia, and as an accident of history, they blamed the disease on the location of the rice fields. When they moved the rice crop to the mountains of Calasparra, the mosquitoes were left behind.&nbsp; In the new climate the grains of rice took longer to mature, and so are able to absorb an amazing amount of rich broth – the secret of good paella!&nbsp; Calasparra rice is the only DOP protected rice growing region in Spain, and it is still artisan grown with no insecticides or herbicides.<a href="/food/rice-and-pasta">See our artisan paella rice ►</a>

Pepe Ruíz - Rice Farmer

We first got to know Fermín Rodríguez when he invited us to tour his family olive groves in Priego de Córdoba.  He told us of how, as a child, he would hide in the hollows of the ancient olive trees at the foot of the rolling Vizcántar Hills. Clearly, this is his life and his passion. As a professional taster, and producer of Señorío de Vizcántar Extra Virgin Olive Oil, he introduced us to the complex world of true extra virgin olive oil. A few years ago he married a delightful Berber woman named Aixa and we enjoy visiting their little girl Sofía during our visits. Maybe she will join the olive oil business with her father some day!

	<a href="/food/olive_oil.html">See our artisan extra virgin olive oils ►</a>

Fermín Rodríguez - Olive Oil Taster

One recent Easter week, we visited the Villajos family in the tiny village of Porzuna deep in the meseta of La Mancha, where Antonio creates one of Spain's finest Manchego cheeses.&nbsp; When we visited last, Antonio's son was just finishing high school, and his daughter was working at one of the desks in their modest office. He took us for a brief tour of his cheese making operation, and we learned that Antonio knows each of the local shepherds, so that the fresh sheep's milk often arrives at the dairy only 15 minutes after it is milked! It is hard to describe the warmth and hospitality extended by Antonio and his wife. We have never tasted a Manchego cheese that compares to the ones he and his cheese master Bernardo produce.<a href="https://www.tienda.com/artisan-cheese/cheese-sheep">See our artisan cheeses ►</a>

Antonio Villajos - Cheesemaker

Favorites for Easter - Delight your loved ones with the flavors of Spain this Easter!

New! Tender Spanish Lamb - Succulent, tender lamb–the perfect choice for Easter dinner!

Delicious Paella Made Easy - Find all the ingredients and gear you need for a next-level paella.

Light & Flavorful Conservas - Enjoy healthy, simply prepared tinned seafood from Spain!

We're All About Familia - Our family-run company supports Spains's amazing artisans.

Best Sellers ►

Galician Bread - Barra Española

Galician Bread Video

Piquillo Pepper Stuffed Manzanilla Olives

Artisan Cooking Chorizo Sausage by Peregrino

Video describing Peregrino, La Tienda's house brand

Peregrino Brand Foods Video

Rabitos Royale Dark Chocolate Fig Bonbons (15 Pieces)

Mild Palacios Chorizo from Spain

La Tienda's Jonathan Harris demonstrates serving Palacios Spanish chorizo

Serving Spanish Chorizo by Palacios Video

Tortilla Española Potato Omelet with Onions by Peregrino

Barra Cantábrica - Extra Airy Bread

Bomba Paella Rice by Peregrino

La Tienda's Jonathan Harris discusses the qualities of paella rice from Calasparra Spain

Favorites for Easter

New! Tender Spanish Lamb

Delicious Paella Made Easy

Light & Flavorful Conservas

We're All About Familia

Favorites for Easter

New! Tender Spanish Lamb

Delicious Paella Made Easy

Light & Flavorful Conservas

We're All About Familia

Best Sellers ►

Welcome to La Tienda!

Meet Our Artisans

Learn More About La Tienda

Try Our Best Paella

Get Free Paella Recipe eBook!

Try Our Best Paella

Get Free Paella Recipe eBook!