After driving through the bountiful Vera valley dotted with fruit trees and modest farms, Tim and i were greeted heartily by two millers, José María Hernández and his son, Alvaro.  I always appreciate the "down to earth" quality of people whose livelihood is tied to the soil.  Soon Alvaro proudly showed us group pictures of the three generations who  pioneered the production of pimentón de la vera, the famous smoked paprika of Spain.  He identified  each member of their family, one by one! 

	Eva came down from Madrid especially to greet us.  Speaking in flawless English she guided us through their warehouse, which was a virtual working museum of paprika mills dating back to the early twentieth century. The mills were engineering works of art and José María was particularly proud that La Dalia paprika was still  produced using the original granite millstones.  The unique properties of granite assure the amazing fineness of the rich red powder that came from the little smoked peppers the farmer brought from the field. 

	<a href="/food/smoked_paprika.html">See our artisan smoked paprika ►</a>

José María Hernández - Paprika Miller

At the top of a mountain in western Spain sits the magical medieval village of La Alberca, located in the heart of the Sierra de Francia National Park. It just so happens that this is the perfect place to dry and age jamón, and in 1956, Fermín Martín founded Jamones y Embutidos Fermín to produce artisan Ibérico hams and sausages.

Today Martín’s children, Santiago and Francisca, run the company following the same artisan, all natural methods as their father. With over 100 employees, Fermín is the lifeblood of this small village. In 2007, Fermín was the first Ibérico ham maker allowed in the U.S., and La Tienda was proud to sell their very first Jamón Ibérico in America.

	<a href="/fermin/">See our Fermín meats ►</a>

Santiago Martín - Jamones Fermín Owner

In the beautiful Basque fishing village of Ondarroa, the Ortiz family founded Conservas Ortiz in 1891 to produce exceptional canned seafood. Now in its fifth generation, this family owned cannery is famed for its line caught Bonito del Norte tuna. Each tuna is sustainably harvested with hook and pole, and each can is packed by hand, preserving the delicate, tender tuna for you to enjoy. Discover the finest canned tuna in the world.

	<a href="/ortiz/">See our Ortiz seafood ►</a>

The Ortiz Family - Canned Seafood Maker

Our friend Jaime Borrás is an enthusiastic owner of Catunambú, a coffee roasting company in Sevilla. He is an energetic man whom we first met in the nearby Parador in Carmona, where he regaled us with an immense amount of information about his favorite topic: coffee. A few days later, we met Jaime among piles of cloth and burlap bags of coffee beans in the warehouse of Catunambú, a famous old firm from Sevilla, founded in 1897. It was an amazing experience to stroll around the warehouse with Jaime - the aroma was unbelievable. We saw bags from up to 20 different countries, all ingredients in a bold yet smooth blend that is the signature flavor of Catunambú - the coffee of Andalucía!<a href="/food/pantry-staples/beverages">See our Spanish coffees ►</a>

Jaime Borrás - Coffee Roaster

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Bone-In Jamón Serrano by Fermín - FREE SHIPPING!

La Tienda's Jonathan Harris demonstrates how to slice a whole Spanish jamon

How to Slice a Whole Jamón Video

Best Sellers Gift Box

Sliced Ibérico de Bellota Ham by Peregrino, Nitrate Free - 2 oz

La Tienda's Jonathan Harris demonstrates
La Tienda's Jonathan Harris explains the difference between Jamón Serrano, Ibérico and Bellota

Difference Between Jamón Serrano, Ibérico and Bellota Video

Mild Palacios Chorizo from Spain

La Tienda's Jonathan Harris demonstrates serving Palacios Spanish chorizo

Flat Rate Shipping

It's Grilling Season

Share the Joy of Tapas

Delicious Paella Made Easy

We're All About Familia

Flat Rate Shipping

It's Grilling Season

Share the Joy of Tapas

Delicious Paella Made Easy

We're All About Familia

Best Sellers

Welcome to La Tienda!

Meet Our Artisans

Learn More About La Tienda

Try Our Best Paella

Get Free Paella Recipe eBook!

Try Our Best Paella

Get Free Paella Recipe eBook!