Our friend Pepe Ruíz provides our Calasparra paella rice, and we always enjoy visiting the tiny town of Calasparra to visit with him.&nbsp; The rice grown in fresh water, high in the mountains along the Mundo and Segura rivers.&nbsp; Why grow rice in the mountains?&nbsp; One story is that centuries ago malaria affected the low lands near Valencia, and as an accident of history, they blamed the disease on the location of the rice fields. When they moved the rice crop to the mountains of Calasparra, the mosquitoes were left behind.&nbsp; In the new climate the grains of rice took longer to mature, and so are able to absorb an amazing amount of rich broth – the secret of good paella!&nbsp; Calasparra rice is the only DOP protected rice growing region in Spain, and it is still artisan grown with no insecticides or herbicides.<a href="/food/rice-and-pasta">See our artisan paella rice ►</a>

Pepe Ruíz - Rice Farmer

At the top of a mountain in western Spain sits the magical medieval village of La Alberca, located in the heart of the Sierra de Francia National Park. It just so happens that this is the perfect place to dry and age jamón, and in 1956, Fermín Martín founded Jamones y Embutidos Fermín to produce artisan Ibérico hams and sausages.

Today Martín’s children, Santiago and Francisca, run the company following the same artisan, all natural methods as their father. With over 100 employees, Fermín is the lifeblood of this small village. In 2007, Fermín was the first Ibérico ham maker allowed in the U.S., and La Tienda was proud to sell their very first Jamón Ibérico in America.

	<a href="/fermin/">See our Fermín meats ►</a>

Santiago Martín - Jamones Fermín Owner

On the banks of the Ebro and Ega rivers, a few miles from La Rioja, you will find the finest farmland in Navarra. This is the ideal environment for growing some of Spain’s most iconic vegetables, like sweet piquillo peppers, meltingly tender white asparagus and delicate baby artichokes.

In 1960, José Salcedo Soria and Amalia Herce Herce began preparing these delicacies in the family home in San Adrián. Today their son, José Pedro Salcedo Herce, carries on the "obsession" for quality. We have worked with José and his nephew, Patxi Pastor Salcedo, for nearly twenty years, and we are always amazed by the exceptional quality of their products. What is their secret? They use only freshly harvested vegetables raised within a few miles of San Adrián, and everything is packed by hand with no preservatives. We have never tasted higher quality jarred vegetables in Spain, or anywhere else in the world!

	<a href="/el-navarrico/">See our El Navarrico vegetables ►</a>

José Salcedo - Vegetable Producer

In the beautiful Basque fishing village of Ondarroa, the Ortiz family founded Conservas Ortiz in 1891 to produce exceptional canned seafood. Now in its fifth generation, this family owned cannery is famed for its line caught Bonito del Norte tuna. Each tuna is sustainably harvested with hook and pole, and each can is packed by hand, preserving the delicate, tender tuna for you to enjoy. Discover the finest canned tuna in the world.

	<a href="/ortiz/">See our Ortiz seafood ►</a>

The Ortiz Family - Canned Seafood Maker

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Ibérico Duo - Sliced Ibérico & Ibérico de Bellota Hams

La Tienda's Jonathan Harris demonstrates
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Difference Between Jamón Serrano, Ibérico and Bellota Video

Cinco Jotas Bone-In 100% Ibérico de Bellota Shoulder - FREE SHIPPING!

La Tienda's Jonathan Harris demonstrates how to slice a whole Spanish jamon

How to Slice a Whole Jamón Video

All Natural Crunchy Alicante Turrón Candy by 1880 - 5.3 Ounces

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Video describing Peregrino, La Tienda's house brand

Flat Rate Shipping

It's Grilling Season

Share the Joy of Tapas

Delicious Paella Made Easy

We're All About Familia

Flat Rate Shipping

It's Grilling Season

Share the Joy of Tapas

Delicious Paella Made Easy

We're All About Familia

Best Sellers

Welcome to La Tienda!

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Try Our Best Paella

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Try Our Best Paella

Get Free Paella Recipe eBook!