After driving through the bountiful Vera valley dotted with fruit trees and modest farms, Tim and i were greeted heartily by two millers, José María Hernández and his son, Alvaro.  I always appreciate the "down to earth" quality of people whose livelihood is tied to the soil.  Soon Alvaro proudly showed us group pictures of the three generations who  pioneered the production of pimentón de la vera, the famous smoked paprika of Spain.  He identified  each member of their family, one by one! 

	Eva came down from Madrid especially to greet us.  Speaking in flawless English she guided us through their warehouse, which was a virtual working museum of paprika mills dating back to the early twentieth century. The mills were engineering works of art and José María was particularly proud that La Dalia paprika was still  produced using the original granite millstones.  The unique properties of granite assure the amazing fineness of the rich red powder that came from the little smoked peppers the farmer brought from the field. 

	<a href="/food/smoked_paprika.html">See our artisan smoked paprika ►</a>

José María Hernández - Paprika Miller

We first got to know Fermín Rodríguez when he invited us to tour his family olive groves in Priego de Córdoba.  He told us of how, as a child, he would hide in the hollows of the ancient olive trees at the foot of the rolling Vizcántar Hills. Clearly, this is his life and his passion. As a professional taster, and producer of Señorío de Vizcántar Extra Virgin Olive Oil, he introduced us to the complex world of true extra virgin olive oil. A few years ago he married a delightful Berber woman named Aixa and we enjoy visiting their little girl Sofía during our visits. Maybe she will join the olive oil business with her father some day!

	<a href="/food/olive_oil.html">See our artisan extra virgin olive oils ►</a>

Fermín Rodríguez - Olive Oil Taster

One recent Easter week, we visited the Villajos family in the tiny village of Porzuna deep in the meseta of La Mancha, where Antonio creates one of Spain's finest Manchego cheeses.&nbsp; When we visited last, Antonio's son was just finishing high school, and his daughter was working at one of the desks in their modest office. He took us for a brief tour of his cheese making operation, and we learned that Antonio knows each of the local shepherds, so that the fresh sheep's milk often arrives at the dairy only 15 minutes after it is milked! It is hard to describe the warmth and hospitality extended by Antonio and his wife. We have never tasted a Manchego cheese that compares to the ones he and his cheese master Bernardo produce.<a href="https://www.tienda.com/artisan-cheese/cheese-sheep">See our artisan cheeses ►</a>

Antonio Villajos - Cheesemaker

Not far from Madrid is Sigüenza, a hill-town topped with a fairytale castle. &nbsp;In this ancient village, Jesus Blasco works with his brother and son to cut and stitch bota wineskins by hand, as they have been made for thousands of years. &nbsp;His small workshop is not much different than that of his father and grandfather, both of whom practiced this ancient trade.Jesús greeted us at his door and proudly showed us the painstaking process of cutting a goat hide, stitching it together, then sealing it with pine pitch to make it waterproof. &nbsp;Jesús and his son are proud of their skills, and are innovating to help preserve this craft for generations to come.<a href="/table/wine-service">Shop Bota Wineskins&nbsp;&nbsp;►</a>

Jesús Blasco - Bota Wineskin Maker

Share the Joy of Tapas - Shop the best ingredients for a tempting tapas spread.

It's Grilling Season - Cook out with the delicious flavors of Spain this summer!

Delicious Paella Made Easy - Find all the ingredients and gear you need for a next-level paella.

Spain is on the menu this September - Win exclusive dining experiences + a trip to Spain!

We're All About Familia - Our family-run company supports Spains's amazing artisans.

Best Sellers

Bone-In Jamón Serrano by Fermín - FREE SHIPPING!

La Tienda's Jonathan Harris demonstrates how to slice a whole Spanish jamon

How to Slice a Whole Jamón Video

Cured Meats of Spain Sampler

La Tienda's Jonathan Harris demonstrates
La Tienda's Jonathan Harris explains the difference between Jamón Serrano, Ibérico and Bellota

Share the Joy of Tapas

It's Grilling Season

Delicious Paella Made Easy

Eat Spain. Drink Spain. Win Spain.

We're All About Familia

Share the Joy of Tapas

It's Grilling Season

Delicious Paella Made Easy

Eat Spain. Drink Spain. Win Spain.

We're All About Familia

Best Sellers

Welcome to La Tienda!

Meet Our Artisans

Learn More About La Tienda

Try Our Best Paella

Get Free Paella Recipe eBook!

Try Our Best Paella

Get Free Paella Recipe eBook!