After driving through the bountiful Vera valley dotted with fruit trees and modest farms, Tim and i were greeted heartily by two millers, José María Hernández and his son, Alvaro.  I always appreciate the "down to earth" quality of people whose livelihood is tied to the soil.  Soon Alvaro proudly showed us group pictures of the three generations who  pioneered the production of pimentón de la vera, the famous smoked paprika of Spain.  He identified  each member of their family, one by one! 

	Eva came down from Madrid especially to greet us.  Speaking in flawless English she guided us through their warehouse, which was a virtual working museum of paprika mills dating back to the early twentieth century. The mills were engineering works of art and José María was particularly proud that La Dalia paprika was still  produced using the original granite millstones.  The unique properties of granite assure the amazing fineness of the rich red powder that came from the little smoked peppers the farmer brought from the field. 

	<a href="/food/smoked_paprika.html">See our artisan smoked paprika ►</a>

José María Hernández - Paprika Miller

We asked María Angeles to provide La Tienda’s saffron, because within gourmet circles her family has an impeccable reputation. Their saffron is certified as D.O.P. La Mancha, guaranteeing quality in an industry rife with counterfeit products.&nbsp; We visited her in their modest farmhouse on the plains of La Mancha.&nbsp; There her husband, Juan Antonio, explained how they carefully maintain the highest standards of this precious spice – as a matter of personal pride.&nbsp; Along with their children, David and Paloma, the family continues the tradition of planting, hand harvesting and toasting saffron with an inimitable artistry that comes from generations of experience.&nbsp; They only produce a few kilos of saffron per year.&nbsp; Our partnership with them has helped resurrect the saffron tradition within their village of Minaya, where they have recruited neighbors to help harvest this labor intensive crop.<a href="https://www.tienda.com/food/saffron">See our artisan saffron ►</a>

María Angeles and Juan Antonio - Saffron Farmers

At the top of a mountain in western Spain sits the magical medieval village of La Alberca, located in the heart of the Sierra de Francia National Park. It just so happens that this is the perfect place to dry and age jamón, and in 1956, Fermín Martín founded Jamones y Embutidos Fermín to produce artisan Ibérico hams and sausages.

Today Martín’s children, Santiago and Francisca, run the company following the same artisan, all natural methods as their father. With over 100 employees, Fermín is the lifeblood of this small village. In 2007, Fermín was the first Ibérico ham maker allowed in the U.S., and La Tienda was proud to sell their very first Jamón Ibérico in America.

	<a href="/fermin/">See our Fermín meats ►</a>

Santiago Martín - Jamones Fermín Owner

Our friend Jaime Borrás is an enthusiastic owner of Catunambú, a coffee roasting company in Sevilla. He is an energetic man whom we first met in the nearby Parador in Carmona, where he regaled us with an immense amount of information about his favorite topic: coffee. A few days later, we met Jaime among piles of cloth and burlap bags of coffee beans in the warehouse of Catunambú, a famous old firm from Sevilla, founded in 1897. It was an amazing experience to stroll around the warehouse with Jaime - the aroma was unbelievable. We saw bags from up to 20 different countries, all ingredients in a bold yet smooth blend that is the signature flavor of Catunambú - the coffee of Andalucía!<a href="/food/pantry-staples/beverages">See our Spanish coffees ►</a>

Jaime Borrás - Coffee Roaster

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Gift Ideas for Mother's Day - Send mom a unique & delicious gift from Spain!

New! Tender Spanish Lamb - Succulent, tender lamb–the perfect choice for spring dinners!

Delicious Paella Made Easy - Find all the ingredients and gear you need for a next-level paella.

We're All About Familia - Our family-run company supports Spains's amazing artisans.

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Sardinillas by Conservas de Cambados - Small Sardines

Mild Palacios Chorizo from Spain

La Tienda's Jonathan Harris demonstrates serving Palacios Spanish chorizo

Serving Spanish Chorizo by Palacios Video

Rabitos Royale Dark Chocolate Fig Bonbons (15 Pieces)

Serrano Ham Croquetas by La Croquetina

Galician Bread - Barra Española

Galician Bread Video

Barra Cantábrica - Extra Airy Bread

Video describing Peregrino, La Tienda's house brand

Peregrino Brand Foods Video

Anchovy Stuffed Olives by Peregrino - 'Extra' Quality

Cod and Caramelized Onion Croquetas by Senén (for Oven)

Free Rabitos with $49 Orders! Promo Code: BONBON

Free Rabitos Bonbons with $49 Orders

Gift Ideas for Mother's Day

New! Tender Spanish Lamb

Delicious Paella Made Easy

We're All About Familia

Free Rabitos Bonbons with $49 Orders

Gift Ideas for Mother's Day

New! Tender Spanish Lamb

Delicious Paella Made Easy

We're All About Familia

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Welcome to La Tienda!

Meet Our Artisans

Learn More About La Tienda

Try Our Best Paella

Get Free Paella Recipe eBook!

Try Our Best Paella

Get Free Paella Recipe eBook!