After driving through the bountiful Vera valley dotted with fruit trees and modest farms, Tim and i were greeted heartily by two millers, José María Hernández and his son, Alvaro.  I always appreciate the "down to earth" quality of people whose livelihood is tied to the soil.  Soon Alvaro proudly showed us group pictures of the three generations who  pioneered the production of pimentón de la vera, the famous smoked paprika of Spain.  He identified  each member of their family, one by one! 

	Eva came down from Madrid especially to greet us.  Speaking in flawless English she guided us through their warehouse, which was a virtual working museum of paprika mills dating back to the early twentieth century. The mills were engineering works of art and José María was particularly proud that La Dalia paprika was still  produced using the original granite millstones.  The unique properties of granite assure the amazing fineness of the rich red powder that came from the little smoked peppers the farmer brought from the field. 

	<a href="/food/smoked_paprika.html">See our artisan smoked paprika ►</a>

José María Hernández - Paprika Miller

We asked María Angeles to provide La Tienda’s saffron, because within gourmet circles her family has an impeccable reputation. Their saffron is certified as D.O.P. La Mancha, guaranteeing quality in an industry rife with counterfeit products.&nbsp; We visited her in their modest farmhouse on the plains of La Mancha.&nbsp; There her husband, Juan Antonio, explained how they carefully maintain the highest standards of this precious spice – as a matter of personal pride.&nbsp; Along with their children, David and Paloma, the family continues the tradition of planting, hand harvesting and toasting saffron with an inimitable artistry that comes from generations of experience.&nbsp; They only produce a few kilos of saffron per year.&nbsp; Our partnership with them has helped resurrect the saffron tradition within their village of Minaya, where they have recruited neighbors to help harvest this labor intensive crop.<a href="https://www.tienda.com/food/saffron">See our artisan saffron ►</a>

María Angeles and Juan Antonio - Saffron Farmers

We first got to know Fermín Rodríguez when he invited us to tour his family olive groves in Priego de Córdoba.  He told us of how, as a child, he would hide in the hollows of the ancient olive trees at the foot of the rolling Vizcántar Hills. Clearly, this is his life and his passion. As a professional taster, and producer of Señorío de Vizcántar Extra Virgin Olive Oil, he introduced us to the complex world of true extra virgin olive oil. A few years ago he married a delightful Berber woman named Aixa and we enjoy visiting their little girl Sofía during our visits. Maybe she will join the olive oil business with her father some day!

	<a href="/food/olive_oil.html">See our artisan extra virgin olive oils ►</a>

Fermín Rodríguez - Olive Oil Taster

We drove into the driveway of Alfonso’s dairy which was guarded by a great old dog with the wisdom of the ages. Alfonso’s children were playing among the furrows of the farm, and in the background we could see the sheepfold full of ewes who produced the milk for the beautifully handcrafted cheese that Alfonso produces. Among the most interesting were cheeses which had been blended with red wine, others with rosemary. When we met his mother at her home, which served as a small cheese store, she proudly showed us a room full of trophies – it seemed that Alfonso was a champion long-distance runner!<a href="/artisan-cheese/all-cheese">See our artisan cheeses ►</a>

Alfonso Alvarez - Cheesemaker

Delicious Paella Made Easy - Find all the ingredients and gear you need for a next-level paella.

It's Grilling Season - Cook out with the delicious flavors of Spain this spring!

New! Tender Spanish Lamb - Succulent, tender lamb–the perfect choice for spring dinners!

Light & Flavorful Conservas - Enjoy healthy, simply prepared tinned seafood from Spain!

We're All About Familia - Our family-run company supports Spains's amazing artisans.

Best Sellers ►

Tortilla Española Potato Omelet with Onions by Peregrino

Video describing Peregrino, La Tienda's house brand

Peregrino Brand Foods Video

Churros Pastries by Peregrino - Toast and Serve

Butifarra Sausage with Ibérico Pork

Señorío de Vizcántar Special Selection Extra Virgin Olive Oil

Sardinillas by Conservas de Cambados - Small Sardines

Mini Cooking Chorizo Links by Peregrino

Mini Tortilla Española Potato Omelets by Peregrino (4 Pieces)

Bomba Paella Rice by Peregrino

La Tienda's Jonathan Harris discusses the qualities of paella rice from Calasparra Spain

Delicious Paella Made Easy

It's Grilling Season

New! Tender Spanish Lamb

Light & Flavorful Conservas

We're All About Familia

Delicious Paella Made Easy

It's Grilling Season

New! Tender Spanish Lamb

Light & Flavorful Conservas

We're All About Familia

Best Sellers ►

Welcome to La Tienda!

Meet Our Artisans

Learn More About La Tienda

Try Our Best Paella

Get Free Paella Recipe eBook!

Try Our Best Paella

Get Free Paella Recipe eBook!