After driving through the bountiful Vera valley dotted with fruit trees and modest farms, Tim and I were greeted heartily by two millers, José María Hernández and his son, Alvaro.&nbsp; I always appreciate the "down to earth" quality of people whose livelihood is tied to the soil.&nbsp; Soon Alvaro proudly showed us group pictures of the three generations who&nbsp; pioneered the production of pimentón de la vera, the famous smoked paprika of Spain.&nbsp; He identified&nbsp; each member of their family, one by one!&nbsp;Eva came down from Madrid especially to greet us.&nbsp; Speaking in flawless English she guided us through their warehouse, which was a virtual working museum of paprika mills dating back to the early twentieth century. The mills were engineering works of art and José María was particularly proud that La Dalia paprika was still&nbsp;produced using the original granite millstones.&nbsp; The unique properties of granite assure the amazing fineness of the rich red powder that came from the little smoked peppers the farmer brought from the field.&nbsp;<a href="/food/smoked_paprika.html">See our artisan smoked paprika ►</a>

José María Hernández - Paprika Miller

Not far from Madrid is Sigüenza, a hill-town topped with a fairytale castle. &nbsp;In this ancient village, Jesus Blasco works with his brother and son to cut and stitch bota wineskins by hand, as they have been made for thousands of years. &nbsp;His small workshop is not much different than that of his father and grandfather, both of whom practiced this ancient trade.Jesús greeted us at his door and proudly showed us the painstaking process of cutting a goat hide, stitching it together, then sealing it with pine pitch to make it waterproof. &nbsp;Jesús and his son are proud of their skills, and are innovating to help preserve this craft for generations to come.<a href="/table/wine-service">Shop Bota Wineskins&nbsp;&nbsp;►</a>

Jesús Blasco - Bota Wineskin Maker

In the beautiful Basque fishing village of Ondarroa, the Ortiz family founded Conservas Ortiz in 1891 to produce exceptional canned seafood. Now in its fifth generation, this family owned cannery is famed for its line caught Bonito del Norte tuna. Each tuna is sustainably harvested with hook and pole, and each can is packed by hand, preserving the delicate, tender tuna for you to enjoy. Discover the finest canned tuna in the world.

	<a href="/ortiz/">See our Ortiz seafood ►</a>

The Ortiz Family - Canned Seafood Maker

We've been seeking out a truly authentic Galician empanada for years, so we were excited to visit the artisan bakery called Ternura. Owners Javier and José Antonio run a renowned gourmet shop in A Coruña called La Tienda de Lino. Their handmade empanadas became famous across Galicia for their flaky crust and delicious fillings. So, the friends decided to open a small production bakery to offer a frozen version of their empanadas. They named it Ternura, which means ‘tender,' to represent hands-on artisan methods and the texture of their amazing empanadas. Once we tasted the empanadas, we had to share them with you!<a href="/products/artisan-tuna-empanada-ternura-bd-90">See our Galician tuna empanada by Ternura ►</a>

Javier and José Antonio - Empanada Bakers

Free Paella Rice with $129 Orders - Planning a paella? Order now for free Bomba paella rice through 8/24! Use Promo Code: BOMBA

Save on Rabitos Bonbons - 50% off top selling Rabitos Royale Bonbons

It's Grilling Season - Cook out with the delicious flavors of Spain this Labor Day!

Summer 2026 - Paella Photo Contest - Win a $1000 eGift Card!

We're All About Familia - Our family-run company supports Spains's amazing artisans.

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Sliced Ibérico Ham by Peregrino, Nitrate Free - 2 oz

La Tienda's Jonathan Harris demonstrates
La Tienda's Jonathan Harris explains the difference between Jamón Serrano, Ibérico and Bellota

Difference Between Jamón Serrano, Ibérico and Bellota Video

Mild Palacios Chorizo from Spain

La Tienda's Jonathan Harris demonstrates serving Palacios Spanish chorizo

Serving Spanish Chorizo by Palacios Video

Rabitos Royale Dark Chocolate Fig Bonbons (15 Pieces)

Cod and Caramelized Onion Croquetas by Senén (for Oven)

Artisan Cooking Chorizo Sausage by Peregrino

Video describing Peregrino, La Tienda's house brand

Peregrino Brand Foods Video

Cinco Jotas Sliced 100% Ibérico de Bellota Shoulder - 3 oz

Tortilla Española Potato Omelet with Onions by Peregrino

Burnt Basque Cheesecake, The Original by Casa Eceiza

Free Paella Rice with $129 Orders! Promo Code: BOMBA

Free Paella Rice with $129 Orders

Rabitos Bonbons Sale

It's Grilling Season

Paella Photo Contest

We're All About Familia

Free Paella Rice with $129 Orders

Rabitos Bonbons Sale

It's Grilling Season

Paella Photo Contest

We're All About Familia

Best Sellers ►

Welcome to La Tienda!

Meet Our Artisans

Learn More About La Tienda

Try Our Best Paella

Get Free Paella Recipe eBook!

Try Our Best Paella

Get Free Paella Recipe eBook!