After driving through the bountiful Vera valley dotted with fruit trees and modest farms, Tim and I were greeted heartily by two millers, José María Hernández and his son, Alvaro.&nbsp; I always appreciate the "down to earth" quality of people whose livelihood is tied to the soil.&nbsp; Soon Alvaro proudly showed us group pictures of the three generations who&nbsp; pioneered the production of pimentón de la vera, the famous smoked paprika of Spain.&nbsp; He identified&nbsp; each member of their family, one by one!&nbsp;Eva came down from Madrid especially to greet us.&nbsp; Speaking in flawless English she guided us through their warehouse, which was a virtual working museum of paprika mills dating back to the early twentieth century. The mills were engineering works of art and José María was particularly proud that La Dalia paprika was still&nbsp;produced using the original granite millstones.&nbsp; The unique properties of granite assure the amazing fineness of the rich red powder that came from the little smoked peppers the farmer brought from the field.&nbsp;<a href="/food/smoked_paprika.html">See our artisan smoked paprika ►</a>

José María Hernández - Paprika Miller

We drove into the driveway of Alfonso’s dairy which was guarded by a great old dog with the wisdom of the ages. Alfonso’s children were playing among the furrows of the farm, and in the background we could see the sheepfold full of ewes who produced the milk for the beautifully handcrafted cheese that Alfonso produces. Among the most interesting were cheeses which had been blended with red wine, others with rosemary. When we met his mother at her home, which served as a small cheese store, she proudly showed us a room full of trophies – it seemed that Alfonso was a champion long-distance runner!<a href="/artisan-cheese/all-cheese">See our artisan cheeses ►</a>

Alfonso Alvarez - Cheesemaker

At the top of a mountain in western Spain sits the magical medieval village of La Alberca, located in the heart of the Sierra de Francia National Park. It just so happens that this is the perfect place to dry and age jamón, and in 1956, Fermín Martín founded Jamones y Embutidos Fermín to produce artisan Ibérico hams and sausages.

Today Martín’s children, Santiago and Francisca, run the company following the same artisan, all natural methods as their father. With over 100 employees, Fermín is the lifeblood of this small village. In 2007, Fermín was the first Ibérico ham maker allowed in the U.S., and La Tienda was proud to sell their very first Jamón Ibérico in America.

	<a href="/fermin/">See our Fermín meats ►</a>

Santiago Martín - Jamones Fermín Owner

In the beautiful Basque fishing village of Ondarroa, the Ortiz family founded Conservas Ortiz in 1891 to produce exceptional canned seafood. Now in its fifth generation, this family owned cannery is famed for its line caught Bonito del Norte tuna. Each tuna is sustainably harvested with hook and pole, and each can is packed by hand, preserving the delicate, tender tuna for you to enjoy. Discover the finest canned tuna in the world.

	<a href="/ortiz/">See our Ortiz seafood ►</a>

The Ortiz Family - Canned Seafood Maker

Delicious Paella Made Easy - Find all the ingredients and gear you need for a next-level paella.

Serve Spain's Iconic Chorizo - Smoky, meaty and irresistible, shop our wide variety of chorizos.

Share the Joy of Tapas - Shop the best ingredients for a tempting tapas spread.

Light & Flavorful Conservas - Enjoy healthy, simply prepared tinned seafood from Spain!

We're All About Familia - Our family-run company supports Spains's amazing artisans.

Best Sellers ►

Cinco Jotas Sliced 100% Ibérico de Bellota Shoulder - 3 oz

Sliced Serrano Ham by Peregrino, Nitrate Free - 6 oz

Serving Sliced Jamón Serrano Video

Glass Porrón Wine Pitcher

La Tienda's Jonathan Harris demonstrates how to use a Spanish porrón wine pitcher

Delicious Paella Made Easy

Serve Spain's Iconic Chorizo

Share the Joy of Tapas

Light & Flavorful Conservas

We're All About Familia

Delicious Paella Made Easy

Serve Spain's Iconic Chorizo

Share the Joy of Tapas

Light & Flavorful Conservas

We're All About Familia

Best Sellers ►

Welcome to La Tienda!

Meet Our Artisans

Learn More About La Tienda

Try Our Best Paella

Get Free Paella Recipe eBook!

Try Our Best Paella

Get Free Paella Recipe eBook!