La Tienda in the Press
Forbes - November 23, 2020
Holiday Gift Guide 2020The Best Gourmet Gifts For Foodies
Real, Awesome Extra Virgin Olive Oil: Extra Virgin Olive Oil is arguably the most important ingredient in the gourmet foodie’s pantry, healthy, delicious and the backbone of the Mediterranean diet. Yet it can be surprisingly hard to come by. As I documented in my New York Times bestseller, Real Food, Fake Food: Why You Don’t Know What You’re Eating & What You Can Do About It (also a great holiday gift!), the world of olive oil has long been murky and fraudulent and there are many fakes out there. In addition, labeling requirements are very lax so you often can’t tell what kind of olives you are getting, where it is from or when it was made, so the real stuff is often old or past its prime even on the shelves of well-meaning gourmet stores. Finally, while all oil meeting the true legal standard for Extra Virgin should be very good, some are much better than others, to the point of being truly astonishing. I’m always surprised how many otherwise experienced and well-informed foodies have never had great olive oil. I’m obsessed with the stuff, use it almost daily and have two great sources...