After driving through the bountiful Vera valley dotted with fruit trees and modest farms, Tim and i were greeted heartily by two millers, José María Hernández and his son, Alvaro.  I always appreciate the "down to earth" quality of people whose livelihood is tied to the soil.  Soon Alvaro proudly showed us group pictures of the three generations who  pioneered the production of pimentón de la vera, the famous smoked paprika of Spain.  He identified  each member of their family, one by one! 

	Eva came down from Madrid especially to greet us.  Speaking in flawless English she guided us through their warehouse, which was a virtual working museum of paprika mills dating back to the early twentieth century. The mills were engineering works of art and José María was particularly proud that La Dalia paprika was still  produced using the original granite millstones.  The unique properties of granite assure the amazing fineness of the rich red powder that came from the little smoked peppers the farmer brought from the field. 

	<a href="/food/smoked_paprika.html">See our artisan smoked paprika ►</a>

José María Hernández - Paprika Miller

Our friend Pepe Ruíz provides our Calasparra paella rice, and we always enjoy visiting the tiny town of Calasparra to visit with him.  The rice grown in fresh water, high in the mountains along the Mundo and Segura rivers.  Why grow rice in the mountains?  One story is that centuries ago malaria affected the low lands near Valencia, and as an accident of history, they blamed the disease on the location of the rice fields. When they moved the rice crop to the mountains of Calasparra, the mosquitoes were left behind.  In the new climate the grains of rice took longer to mature, and so are able to absorb an amazing amount of rich broth – the secret of good paella!  Calasparra rice is the only DOP protected rice growing region in Spain, and it is still artisan grown with no insecticides or herbicides. 

	<a href="/food/rice-and-pasta.html">See our artisan paella rice ►</a>

Pepe Ruíz - Rice Farmer

One recent Easter week, we visited the Villajos family in the tiny village of Porzuna deep in the meseta of La Mancha, where Antonio creates one of Spain's finest Manchego cheeses.&nbsp; When we visited last, Antonio's son was just finishing high school, and his daughter was working at one of the desks in their modest office. He took us for a brief tour of his cheese making operation, and we learned that Antonio knows each of the local shepherds, so that the fresh sheep's milk often arrives at the dairy only 15 minutes after it is milked! It is hard to describe the warmth and hospitality extended by Antonio and his wife. We have never tasted a Manchego cheese that compares to the ones he and his cheese master Bernardo produce.<a href="/food/cheese-sheep.html">See our artisan cheeses ►</a>

Antonio Villajos - Cheesemaker

On the banks of the Ebro and Ega rivers, a few miles from La Rioja, you will find the finest farmland in Navarra. This is the ideal environment for growing some of Spain’s most iconic vegetables, like sweet piquillo peppers, meltingly tender white asparagus and delicate baby artichokes.

In 1960, José Salcedo Soria and Amalia Herce Herce began preparing these delicacies in the family home in San Adrián. Today their son, José Pedro Salcedo Herce, carries on the "obsession" for quality. We have worked with José and his nephew, Patxi Pastor Salcedo, for nearly twenty years, and we are always amazed by the exceptional quality of their products. What is their secret? They use only freshly harvested vegetables raised within a few miles of San Adrián, and everything is packed by hand with no preservatives. We have never tasted higher quality jarred vegetables in Spain, or anywhere else in the world!

	<a href="/el-navarrico/">See our El Navarrico vegetables ►</a>

José Salcedo - Vegetable Producer

Be a Paella Hero - Find all the ingredients and gear you need for a next-level paella.

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Tapas Tasting Tray with Jamón, Manchego Cheese and Almonds

La Tienda's Jonathan Harris demonstrates how to open and serve a Tapas Sampler Tray

Be a Paella Hero

Be a Champion of Charcuterie

Serve Spain's Iconic Chorizo

Camino de Santiago

We're All About Familia

Be a Paella Hero

Be a Champion of Charcuterie

Serve Spain's Iconic Chorizo

Camino de Santiago

We're All About Familia

Best Sellers

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Meet Our Artisans

Learn More About La Tienda

Try Our Best Paella

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Try Our Best Paella

Get Free Paella Recipe eBook!